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Be Inspired News Styled Shoots

Behind-the-Scenes of the ‘Jenny by Jenny Yoo’ Spring Campaign


A very special sneak peek at the ‘Jenny by Jenny Yoo‘ spring campaign. Playful details and modern silhouettes call to the free-spirited bride in this whimsical and fresh collection.

Our Grace gown, part of our patented convertible NABI Collection, featuring swiss dot tulle and the star-studded Gigi topper, illustrate versatility and youthful self-expression.

Effortless styles are key to the making of a perfect day and the Fallon gown is the just that- perfect.View the entire ‘Jenny by Jenny Yoo’ collection here priced between $600-$2000.

News Sales & Promotions

March Monthly Promo

This month enjoy $15 off all “Luck of the Stylish” Dresses!

SOFT TULLE: Spearmint, Sea Glass, Morning Mist, Vintage Teal
LUXE CHIFFON: Morning Mist, Spring Mint, Sea Glass, Pear, Kiwi, Forrest, Caspian Sea
CREPE : Spring Mint, Lake, Caspian Sea, Emerald
 LACE: Morning Mist


Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of green. Valid at participating retailers on made-to-order items only.  Including 2018 Collection styles. Cannot be combined with any other offers or promotions. Promotion valid March 1- 26, 2018.

News Sales & Promotions

February Promo: Pretty In Pink

This month enjoy $15 off all “Pretty in Pink” Dresses!

SOFT TULLE: Cameo Pink, Whipped Apricot, Begonia Pink and Cherry Blossom
LUXE CHIFFON: Blush, Desert Rose, Rosewater and Whipped Apricot
CREPE: Petal, Rose Petal and Whipped Apricot
LACE: Peony Pink, Cameo Pink and Whipped Apricot

Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of pink. Valid at participating retailers on made-to-order items only.  Including 2018 Collection styles.    Cannot be combined with any other offers or promotions. Promotion valid February 1- 26, 2018.

News Sales & Promotions

January Promo: Something Blue!

This month enjoy $15 off all Dresses in “Hues of Blues”!

LUXE CHIFFON: Mineral, Ciel Blue, Turkish Blue, Evening Blue, Denmark Blue, Navy, Storm, Peri, Serenity Blue, Whisper Blue
CREPE DE CHINE: Denmark Blue, Navy
SOFT TULLE: Navy, Lapis Blue, Ciel Blue, Mayan Blue, Hydrangea, Serenity Blue
LUXE SHANTUNG: Icelandic Blue, Luna, Navy
LUXE CHARMEUSE: Dusty Blue, Navy

Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of blues. Valid at participating retailers on made-to-order items only. Not valid on 2018 Collection styles. Cannot be combined with any other offers or promotions. Promotion valid January 1- 26, 2018.

Photo Credit: Perez Photography

News Trunk Shows | Events

Going To Market – 2018 Collection


This season Jenny’s excitement for the 2018 Collections shined as she presented each design. “I envision a bride that is confident, bending the rules and creating a wedding that is truly one of a kind” she explains.


Defined by her signature style of clean lines and moderns cuts, this season Jenny plays with open backs, slits and lace-up ties, and for Bridesmaids, she has created custom hand drawn embroidery, prints, and eye-catching colors making this 2018 collection truly unique.


Throughout Market, the team works hard to give each design a moment in the spotlight. Jenny takes time to highlight the intricate finishes and mixture of textures, that allowed her to create this season’s aspirational looks.



Voluminous ball gowns, in lofty organza and delicate Chantilly lace, are layered over slim underskirts to create depth and drama.



Our models strut across the New York City penthouse to illustrate the movement of the Bridesmaid collection, with flirtatious new cuts and alluring details as a nod to Hollywood glamour. 

Inside, features her innovative designs and Jenny demonstrates the many ways to wear the convertible Julia Dress.



We hope you enjoyed this sneak peek into what’s happening here at Jenny Yoo and the launch of her 2018 Collections. Check out our events page for our upcoming Trunk Shows in Chicago and New York City. 

A special thank you to One Fine Day and our very own Social Media Coordinator, Kat Alvarez for giving us the inside scoop. 

News Trunk Shows | Events

The Inside Look – Press Preview 2018 Collection

Last week, in a setting high over New York City,  Jenny introduced rediscovered glamour, new shapes, original prints, sequins, and luxe fabrications throughout the unveiling of her 2018 collections. Using classic silhouettes and hints of her Hollywood inspiration, she reimagines bridal for the modern woman.

“Every collection is a labor of love and a balancing act created for my customer. She is always looking for a fresh new perspective that is both modern and timeless.” Jenny’s designs this season are fully imagined to create styles that can be worn from wedding to red carpet.


The Bridesmaid collection features a mix of flirtatious new cuts and alluring details designed with the much-anticipated luxe and satin crepes.

While the Jenny Yoo Bridal Collection showcases interesting seaming-details, sculpted in luxurious silk crepe, to create a sleek gown that accentuates a woman’s natural curves, while creating a look that is highly sophisticated and chic.


In Jenny by Jenny Yoo Bridal, we set the stage for the youthful bride to explore innovation, clean lines, and whimsical details while appealing to her playful sensibility. Versatile separates, like the sequin tuxedo jacket and the floral paillette topper, mix effortlessly back to the dramatic taffeta ball skirt or layered over the Swiss dot ball gown, are yet another example of Jenny’s versatility.



The girls enjoyed the day floating around in the Bridesmaid collection featuring a mix of pop colors and playful prints. 


This season, the gowns have a strong focus on unexpected details like glass-beaded fringe, decadent chemical laces, and hand-beaded embroideries in clean, modern silhouettes.



We always want to give special thanks to our partners who helped create this special event. Thank you to One Fine Day for hosting the Bridal Market, James Abel for the beautiful decor, the amazing H&M by Team Hair + Makeup, Bauble Bar for providing jewelry, and Marcy Castelgrande for capturing the day. 



News Sales & Promotions

October Promo: All About Pink!

October is Breast Cancer Awareness Month, an annual campaign to raise awareness of breast cancer risks, the value of screening and early detection, and treatment options available to women and men who are diagnosed with one of the many forms of breast cancer.  To show our support, this month is all about PINK so spread the word and enjoy $15 off all Pink Bridesmaid Dresses!

Luxe Chiffon: Blush, Desert Rose, Rosewater, and Whipped Apricot
Soft Tulle: Cameo Pink, Whipped Apricot, Begonia Pink, Blush Multi Print
Prints: Blush Multi Print and Blush Chai Eden Bouquet Print
Crepe De Chine: Rose Petal, Whipped Apricot
Lace: Peony Pink Lilly Lace, Blush Florence Lace, Blush Vienna Lace, Cameo Pink + Whipped Apricot Garden Rose Lace
Metallics & Novelty: Blush Sand Dune Enchanted Floral Lace and Rose Gold Sequin Tulle
Luxe Shantung: Blush


Terms & Conditions: $15 off all pink bridesmaid dresses and separates. Valid on Made-To-Order Dresses. Valid at participating retailers. Cannot be combined with any other offers or promotions. Promotion valid October 1-28, 2017.

Be Inspired News

Mix + Match: Lace & Novelty


This month’s promo features our Novelty Dresses which are the perfect type of dresses to create a mix + match look!  We’ve incorporated a few of our lace/tulle dresses to add some whimsy to complete the look.

There are so many ways to go about creating a mix + match bridal party from keeping the same styles and mixing different colors or shades of a color but you can also mix + match different styles in 1 color as well!  Our Bridesmaid Collection offers many on-trend colors such as Morning Mist featured here in a variety of styles and fabrics.  We love how each Bridesmaid’s look is unique yet still cohesive by the tying element of color!

News Trunk Shows | Events

New York Sample Sale!


New York Brides to be, it’s that time of year to gather your ladies for our Annual Sample Sale!  Dresses start at $30 and bridal gowns start at $100.  $25 for all bridesmaid sale floor samples.  Doors open at 8am so come by early for the best selection of bridesmaid dresses and bridal gown at huge savings!


No appointments necessary // First-come, first-served // Dresses and Gowns will be sold “AS IS” //  Alterations not included // No Refunds-all sales are FINAL