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Category / News

News Sales & Promotions

Featured Gown of the Month: Maddox

This month our featured gown is the MADDOX GOWN

The Maddox gown in Aster Floral Burnout is a sweetheart strapless gown with a circle skirt. Cascading pleats throughout the bodice help emphasize the bust line and the narrow waist seam. An extra pannel is attached to the waistline to flatter the figure and give more movement to the skirt. The Aster Floral Burnout print creates a playful and modern twist on this traditional silhouette. This gown is fully lined and has a center back invisible zipper.

As always, an added bonus, receive a free ISABELLA ROBE when you purchase the Maddox gown, from the Jenny by Jenny Yoo Bridal Collection.  Choose from 3 colors: Watercolor Mist, Vintage Floral and Watercolor Blush.  Valid at participating retailers.  Cannot be combined with any other offers or promotions. Promotion valid May 1 – 25, 2017.


News Trunk Shows | Events

Something New at Jenny Yoo

Just a few weeks ago, Jenny hosted the Grand Opening Reception to show off the beautiful new home of our Chicago showroom located in the River North Gallery District (just across the street from its old location). The event kicked off with a private Meet & Greet with Jenny and press and bloggers before opening its doors to brides and wedding industry professionals. Deborah Weisenhaus from Art of Imagination helped decorate the showroom along with the talented team at Fleur de lis Florist showcasing the former candy factory’s hardwood floors, 14’ ceilings, and exposed brick wall with a row 10’ windows (talk about sunlight!).Paramount Events and Zed451 provided light bites for guests including a charcuterie table and personal 7 layer dip cups. Delectable desserts from Bombon complimented the champagne cocktails for guests.

Long time friend and now neighbor Pulp + Ink helped design and promote this special event, Something New at Jenny Yoo, while also welcoming guests into their new space in the same building.We always want to give a special thanks to Modern Luxury Weddings Chicago and ChicagoStyle Weddings along with Jennifer Claire Photography and Rose Photo for helping capture this special night.

News Sales & Promotions Trunk Shows | Events

Rachel Simpson Trunk Show

Please join us for an evening with Rachel Simpson exclusively at our Jenny Yoo New York Showroom tomorrow evening to view her Spring/Summer 2017 Collection of shoes, bags and accessories!  Enjoy champagne, gift bags and receive 10% off any orders placed during the Trunk Show!

Friday, April 21, 2017
4:00 – 7:00 pm
Jenny Yoo Collection – NY Showroom
139 West 35th Street, 9th Floor New York, NY 10018
212.645.0823 | newyork@jennyyoo.com

News Trunk Shows | Events

Sara Gabriel Trunk Show

We’re so excited to announce that we’ll be hosting a Sara Gabriel Trunk Show! We will have some of our favorite Sara Gabriel pieces — just in time for your spring or summer wedding. We will have samples of veils, headpieces, jewelry, sashes, and more! Handcrafted of luxurious materials in their Denver, CO studio, Sara Gabriel pieces are sure to become heirlooms to treasure for years to come. Receive 10% off all Sara Gabriel purchases made during the Trunk Show!

When: Friday, April 7th & Saturday, April 8th
: Jenny Yoo Collection {Chicago Showroom} 311 West Superior Street, Suite 404 Chicago, IL 60654
Contact: chicago@jennyyoo.com | 312.642.2327


Introducing our New Chicago Showroom!

It’s official! We are moved in and finally settling in to our new Chicago Showroom! We invite you to come visit us our new location at 311 West Superior Street, Suite 404 to view our entire Bridal and Bridesmaid Collection. We have a large offering of gowns from our JYC and “Jenny by Jenny Yoo” Bridal Collection as well as select styles from Kelly Faetanini and Nicole Miller. Our Bridal Consultants are here and ready to help you find what you are looking for whether it be your wedding gown, bridesmaid dresses, flower girl and accessories!

Call or email us to schedule your appointment at 312.642.2327 | chicago@jennyyoo.com

Showroom by appointment only:
Monday 10-6
Tuesday-Friday 10-7
Saturday 10-4

A special thank you to Dan from Tamarkin for capturing these photos of our new space! (c) 2017 Dan Tamarkin / Candid Portraiture


Behind the Scenes Sneak Peak – Spring 2017 Campaign Shoot!

Last week we shot our 2017 Collection Campaign with the most talented group of vendors and we cannot wait to get our hands on the images so we can start sharing with you!  Until then here is a sneak peak of some behind-the-scenes look into our 2017 Collection Campaign shoot and a little bit of the incredible vendors we worked with!

This year we had the privilege of collaborating with Stephanie Williams of This Modern Romance who also shot our 2014 Collection Campaign of the infamous images from the Lavender Fields at Highland Springs Resort.  She is a incredibly talented photographer with a keen eye for detail and manages to tell a story in all of her work.

We found the perfect location for our shoot in Downtown LA at HNYPT (Honeypot), a rare, triangular pitched roof converted warehouse building in Downtown Los Angeles. This expansive studio space offers a dramatic backdrop for your wedding celebration, featuring original trusses, 20-foot ceiling heights, exposed brick walls and three large skylights that provide plenty of natural light. HNYPT is a creative canvas that can be completely transformed to meet your most demanding specifications. Whether you have an art deco theme or are going for a whimsical greenhouse effect HNYPT can be customized to fit your desires which proved to be the perfect location for our 2017 Collection Campaign Shoot.

In order to create the unique scenes for our collection, Barb and her team from Running Wild Florals along with Archive Rentals created the most beautiful scenes for the backdrop of our 2017 Collection.  Running Wild Florals is a boutique floral design studio specializing in weddings and private events, based in Southern California.  Inspired by art, design, and local botanicals, Running Wild Florals approaches each arrangement with a wild eye where florals are rich, whimsical, and playful with texture, color, and season in mind.  Archive is a Specialty Rental Company and Event Design House with a beautifully curated collection of fine specialty rentals, including tables, dining chairs, tabletop, lounge, ceremony seating, backdrops and much more. The Archive Team is a group of forward-thinking designers who are here to help you create an experience for your guests. Their simple goal is to provide you with beauty and inspiration, and whether your event is intimate or grand, they are excited about being part of your vision.

KC Witkamp and her team as always did an incredible job creating the most flawless hair + makeup look for our models.  As a well trained professional makeup artist she knows the importance of not only using long lasting and photo friendly products but also up to date techniques to create your timeless, flawless and fresh bridal look.

Thank you to the vendors who helped to make the vision of our 2017 Collection Campaign come to life!  We cannot wait to share the images with you and hope to inspire you!

Photographer: This Modern Romance | Venue: HNYPT (Honeypot) in Downtown LA | Florist: Running Wild Florals | Rentals: Archive Rentals | Hair + Makeup: KC Witkamp



New Chicago Showroom Location!

We are excited to announce that our Chicago Showroom has moved to a new location!  Our old showroom served us well, and we made great memories there, but we couldn’t be more excited about our new space!  Call or email us to schedule your next appointment with us!

311 W. Superior Street
Suite 404
Chicago, IL 60654
312.642.2327 | chicago@jennyyoo.com


A Sneak Peek at the Spring 2017 Collection

We are so excited to share a sneak peak of our Spring 2017 Collection! This season we are introducing two bridal lines – Jenny Yoo Bridal Collection and Jenny by Jenny Yoo. Here are some of our favorites of new Bridesmaids styles, Jenny Yoo Bridal Collection and Jenny by Jenny Yoo.

All new styles are available to view and try on during the trunk show at the New York and Chicago showrooms (information below) and at participating retailers.

Bridesmaids dresses will be available by January and Bridal gowns will be available by March.


Claire (left) and Julianna (right) in Blush
Claire (left) and Julianna (right) in Blush


Mila in Eden Bouquet Print
Mila in Eden Bouquet Print


Camri top in Rose Gold, Hampton skirt in Blush
Camri top in Rose Gold, Hampton skirt in Blush


The Jenny Yoo Bridal Collection is designed for a more sophisticated bride with an appreciation of finer details.

Alessandra is available with Ivory lining (pictured) and Candle lining
Sakura is available in Ivory/Gold (left) and Ivory/Ivory (right)


Introducing the Jenny by Jenny Yoo line — “Jenny” is designed for a youthful bride with effortless style.

Emma is available in Candle (pictured) and Ivory | belt sold separately
Savannah is available in Ivory (pictured) and Candle


View our new collection during our trunk shows at the New York and Chicago showrooms.

October 20 – November 2139 W 35th Street, 9th Floor
New York, NY 10018
212.645.0823 | newyork@jennyyoo.com

November 4 – November 19
300 West Superior Street, Ste 102
Chicago, IL 60654
312.642.2327 | chicago@jennyyoo.com

To view a full schedule of all of our trunk shows, please click here.

Photos by Zach Alston
Hair & Makeup by Alyssa Lorraine

News Press Trunk Shows | Events

2016 Collection at Couture

We are so excited to introduce our 2016 Collection featuring romantic figure slimming silhouettes that can be easily mixed and matched while keeping the bridal party looking cohesive.  The collection has a hint of the 1930’s style details – think flowy circle cut skirts, godets, flutter sleeves, and necklines in soft drapey fabrications such as chantilly lace, chiffon, and jersey”.  Our NABI Collection of convertible dresses has added on several new styles and fabrics for 2016: “Luella” in a Catalina Chantilly Lace, “Annabelle” in a variety of floral prints and we introduce a new fabrication Crushed Jersey for our new style “Demi”.

Our 2016 Bridesmaid Collection makes it’s first stop to Chicago November 12 – 14 and will make it’s way to cities across the country.  View upcoming Trunk Show Dates

Behind the scenes look at Couture:






A few looks right off the runway:







Photography: JJ Ignotz Photography | Event & Floral Design: James Abel Events | Venue: Metropolitan Pavilion | Hair + Makeup: La Voila Beauty