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News Trunk Shows | Events

Going To Market – 2018 Collection


This season Jenny’s excitement for the 2018 Collections shined as she presented each design. “I envision a bride that is confident, bending the rules and creating a wedding that is truly one of a kind” she explains.


Defined by her signature style of clean lines and moderns cuts, this season Jenny plays with open backs, slits and lace-up ties, and for Bridesmaids, she has created custom hand drawn embroidery, prints, and eye-catching colors making this 2018 collection truly unique.


Throughout Market, the team works hard to give each design a moment in the spotlight. Jenny takes time to highlight the intricate finishes and mixture of textures, that allowed her to create this season’s aspirational looks.



Voluminous ball gowns, in lofty organza and delicate Chantilly lace, are layered over slim underskirts to create depth and drama.



Our models strut across the New York City penthouse to illustrate the movement of the Bridesmaid collection, with flirtatious new cuts and alluring details as a nod to Hollywood glamour. 

Inside, features her innovative designs and Jenny demonstrates the many ways to wear the convertible Julia Dress.



We hope you enjoyed this sneak peek into what’s happening here at Jenny Yoo and the launch of her 2018 Collections. Check out our events page for our upcoming Trunk Shows in Chicago and New York City. 

A special thank you to One Fine Day and our very own Social Media Coordinator, Kat Alvarez for giving us the inside scoop. 

News Trunk Shows | Events

The Inside Look – Press Preview 2018 Collection

Last week, in a setting high over New York City,  Jenny introduced rediscovered glamour, new shapes, original prints, sequins, and luxe fabrications throughout the unveiling of her 2018 collections. Using classic silhouettes and hints of her Hollywood inspiration, she reimagines bridal for the modern woman.

“Every collection is a labor of love and a balancing act created for my customer. She is always looking for a fresh new perspective that is both modern and timeless.” Jenny’s designs this season are fully imagined to create styles that can be worn from wedding to red carpet.


The Bridesmaid collection features a mix of flirtatious new cuts and alluring details designed with the much-anticipated luxe and satin crepes.

While the Jenny Yoo Bridal Collection showcases interesting seaming-details, sculpted in luxurious silk crepe, to create a sleek gown that accentuates a woman’s natural curves, while creating a look that is highly sophisticated and chic.


In Jenny by Jenny Yoo Bridal, we set the stage for the youthful bride to explore innovation, clean lines, and whimsical details while appealing to her playful sensibility. Versatile separates, like the sequin tuxedo jacket and the floral paillette topper, mix effortlessly back to the dramatic taffeta ball skirt or layered over the Swiss dot ball gown, are yet another example of Jenny’s versatility.



The girls enjoyed the day floating around in the Bridesmaid collection featuring a mix of pop colors and playful prints. 


This season, the gowns have a strong focus on unexpected details like glass-beaded fringe, decadent chemical laces, and hand-beaded embroideries in clean, modern silhouettes.



We always want to give special thanks to our partners who helped create this special event. Thank you to One Fine Day for hosting the Bridal Market, James Abel for the beautiful decor, the amazing H&M by Team Hair + Makeup, Bauble Bar for providing jewelry, and Marcy Castelgrande for capturing the day. 



News Sales & Promotions

October Promo: All About Pink!

October is Breast Cancer Awareness Month, an annual campaign to raise awareness of breast cancer risks, the value of screening and early detection, and treatment options available to women and men who are diagnosed with one of the many forms of breast cancer.  To show our support, this month is all about PINK so spread the word and enjoy $15 off all Pink Bridesmaid Dresses!

Luxe Chiffon: Blush, Desert Rose, Rosewater, and Whipped Apricot
Soft Tulle: Cameo Pink, Whipped Apricot, Begonia Pink, Blush Multi Print
Prints: Blush Multi Print and Blush Chai Eden Bouquet Print
Crepe De Chine: Rose Petal, Whipped Apricot
Lace: Peony Pink Lilly Lace, Blush Florence Lace, Blush Vienna Lace, Cameo Pink + Whipped Apricot Garden Rose Lace
Metallics & Novelty: Blush Sand Dune Enchanted Floral Lace and Rose Gold Sequin Tulle
Luxe Shantung: Blush


Terms & Conditions: $15 off all pink bridesmaid dresses and separates. Valid on Made-To-Order Dresses. Valid at participating retailers. Cannot be combined with any other offers or promotions. Promotion valid October 1-28, 2017.

Be Inspired News

Mix + Match: Lace & Novelty


This month’s promo features our Novelty Dresses which are the perfect type of dresses to create a mix + match look!  We’ve incorporated a few of our lace/tulle dresses to add some whimsy to complete the look.

There are so many ways to go about creating a mix + match bridal party from keeping the same styles and mixing different colors or shades of a color but you can also mix + match different styles in 1 color as well!  Our Bridesmaid Collection offers many on-trend colors such as Morning Mist featured here in a variety of styles and fabrics.  We love how each Bridesmaid’s look is unique yet still cohesive by the tying element of color!

News Trunk Shows | Events

New York Sample Sale!


New York Brides to be, it’s that time of year to gather your ladies for our Annual Sample Sale!  Dresses start at $30 and bridal gowns start at $100.  $25 for all bridesmaid sale floor samples.  Doors open at 8am so come by early for the best selection of bridesmaid dresses and bridal gown at huge savings!


No appointments necessary // First-come, first-served // Dresses and Gowns will be sold “AS IS” //  Alterations not included // No Refunds-all sales are FINAL 

News Sales & Promotions

Featured Gown of the Month: Maddox

This month our featured gown is the MADDOX GOWN

The Maddox gown in Aster Floral Burnout is a sweetheart strapless gown with a circle skirt. Cascading pleats throughout the bodice help emphasize the bust line and the narrow waist seam. An extra pannel is attached to the waistline to flatter the figure and give more movement to the skirt. The Aster Floral Burnout print creates a playful and modern twist on this traditional silhouette. This gown is fully lined and has a center back invisible zipper.

As always, an added bonus, receive a free ISABELLA ROBE when you purchase the Maddox gown, from the Jenny by Jenny Yoo Bridal Collection.  Choose from 3 colors: Watercolor Mist, Vintage Floral and Watercolor Blush.  Valid at participating retailers.  Cannot be combined with any other offers or promotions. Promotion valid May 1 – 25, 2017.


News Trunk Shows | Events

Something New at Jenny Yoo

Just a few weeks ago, Jenny hosted the Grand Opening Reception to show off the beautiful new home of our Chicago showroom located in the River North Gallery District (just across the street from its old location). The event kicked off with a private Meet & Greet with Jenny and press and bloggers before opening its doors to brides and wedding industry professionals. Deborah Weisenhaus from Art of Imagination helped decorate the showroom along with the talented team at Fleur de lis Florist showcasing the former candy factory’s hardwood floors, 14’ ceilings, and exposed brick wall with a row 10’ windows (talk about sunlight!).Paramount Events and Zed451 provided light bites for guests including a charcuterie table and personal 7 layer dip cups. Delectable desserts from Bombon complimented the champagne cocktails for guests.

Long time friend and now neighbor Pulp + Ink helped design and promote this special event, Something New at Jenny Yoo, while also welcoming guests into their new space in the same building.We always want to give a special thanks to Modern Luxury Weddings Chicago and ChicagoStyle Weddings along with Jennifer Claire Photography and Rose Photo for helping capture this special night.

News Sales & Promotions Trunk Shows | Events

Rachel Simpson Trunk Show

Please join us for an evening with Rachel Simpson exclusively at our Jenny Yoo New York Showroom tomorrow evening to view her Spring/Summer 2017 Collection of shoes, bags and accessories!  Enjoy champagne, gift bags and receive 10% off any orders placed during the Trunk Show!

Friday, April 21, 2017
4:00 – 7:00 pm
Jenny Yoo Collection – NY Showroom
139 West 35th Street, 9th Floor New York, NY 10018
212.645.0823 | newyork@jennyyoo.com

News Trunk Shows | Events

Sara Gabriel Trunk Show

We’re so excited to announce that we’ll be hosting a Sara Gabriel Trunk Show! We will have some of our favorite Sara Gabriel pieces — just in time for your spring or summer wedding. We will have samples of veils, headpieces, jewelry, sashes, and more! Handcrafted of luxurious materials in their Denver, CO studio, Sara Gabriel pieces are sure to become heirlooms to treasure for years to come. Receive 10% off all Sara Gabriel purchases made during the Trunk Show!

When: Friday, April 7th & Saturday, April 8th
: Jenny Yoo Collection {Chicago Showroom} 311 West Superior Street, Suite 404 Chicago, IL 60654
Contact: chicago@jennyyoo.com | 312.642.2327