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Category / Press

News Press

The Inside Look

In the midst of the most exciting week in Bridal, Jenny Yoo introduced her new collection that emphasizes the best of the brand with custom embellishments, luxe fabrications, and sculpted silhouettes that feel modern yet timeless. This collection took a turn towards flirty silhouettes while keeping the clean lines and impeccable tailoring Jenny is known for.

 

The Jenny by Jenny Yoo bridal collection started off the show, setting a preppy and romantic tone with whimsical dimensional beading, sweet silhouettes, and delicate structured detailing.

Classic ball gowns were given a makeover with the effortless movement of the asymmetrical Georgina gown or the unique convertible off-the-shoulder detail on the Eliza ball gown.

Sleek styles were given new attention, with flit and flare gowns ranging from the sweet shine of the full lace Arden to the flirty back cut out of the understated Whitley.

Jenny by Jenny Yoo elevates the standard for the undeniably playful bride, combining youthful textures with classic details. Even the most modern of silhouettes are made special with the perfect covered button.

Jenny Yoo has long been an expert at what bridesmaids want and this season was no different. Innovative new silhouettes combine ease of movement with draped detailing and flirty necklines. Textured pleating and a delicate new ditsy print continued to add a modern mentality to the classic bridesmaid dress.

Draping details werethe highlight of the bridesmaid collection, showing up in soft blousons, stylish criss-cross necklines, and even three new highly anticipated true wrap styles.

View Jenny by Jenny Yoo Lookbook


Adding to an already unparalleled array of colors, 2019’s collection upped the ante with warm sunsets and deep reds in Luxe Chiffon, cool neutrals in Knit Crepe, and a luxurious French Blue that had the show audience gasping.

Whether in an ethereal circle skirt or a form-fitting crepe silhouette, these styles maintain the chic and statuesque shapes that customers have come to love.

View Jenny Yoo Bridesmaid Lookbook

Jenny Yoo’s elevated, timeless, and utterly romantic bridal collection finished out the show with sophisticated structure, plunging necklines, and opulent French Lace. Clean lines complimented delicate details to create classic and ethereal bridal gowns.

This season, the collection embodied its thesis of sculpted femininity, especially in the Valentina’s delicate French lace illusion bodice and structured ball gown skirt. Inimitable tailoring and enviable fabrications make this collection the definition of refined elegance.

Each style exuded subtle glamour, from the luxurious crepes to the structured Mikado, culminating in the sophisticated fit and flare Simone gown with the airy organza Darcy Skirt that closed out the show. The elegant combination created a silhouette that captured the mood of the show; classic style elevated for a modern bride.

View Jenny Yoo Collection Lookbook

Jenny Yoo has been an innovator in the bridal and bridesmaids industry for almost two decades, and this season only furthers the legacy of game-changing takes on bridal traditions, from runway ready bridesmaids dresses to mixed media ball gowns. Modern yet elegant, these styles are perfect for the bride that’s ready for the next step!

Be Inspired Press Trunk Shows | Events

Introducing the Fall 2018 Collection

We are proud to introduce the Fall 2018 Collection of modern silhouettes, playful patterns and charming textures. Drawing inspiration from contemporary glamour, Jenny has created youthful cuts in classic fabrications that are every bit runway ready as they are romantic.

Jenny by Jenny Yoo Bridal explores designs in soft taffeta, luxe crepe, and luminous silk organza while introducing an unexpected play on patterns.

Jenny Yoo leads the way when it comes to redefining today’s bridal party and it’s never been clearer than with this season’s Bridesmaids collection. All about modern femininity, each gown is tailored to perfection with soft textures and captivating lines.

The soft and rich hues that define Jenny Yoo Collection’s signature color palette come to life in lavish velvet, luxe chiffon and satin back crepe. Creating subtle glamour with charming elements, you can expect daring slits, circle skirts, and the refined sophistication that Jenny Yoo elevates season over season.

Jenny’s updated aesthetic celebrates design and craftsmanship. A balance of structure and seam details create sleek silhouettes that define today’s contemporary bride. Filled with integrations of volume, plunging backs, and flirty illusion insets, the Fall 2018 collection has both innovative and timeless styles, but every last one is refreshing and youthful.

~ go behind the scenes ~

video by Danielle Elizabeth Inc

 

News Press Trunk Shows | Events

2016 Collection at Couture

We are so excited to introduce our 2016 Collection featuring romantic figure slimming silhouettes that can be easily mixed and matched while keeping the bridal party looking cohesive.  The collection has a hint of the 1930’s style details – think flowy circle cut skirts, godets, flutter sleeves, and necklines in soft drapey fabrications such as chantilly lace, chiffon, and jersey”.  Our NABI Collection of convertible dresses has added on several new styles and fabrics for 2016: “Luella” in a Catalina Chantilly Lace, “Annabelle” in a variety of floral prints and we introduce a new fabrication Crushed Jersey for our new style “Demi”.

Our 2016 Bridesmaid Collection makes it’s first stop to Chicago November 12 – 14 and will make it’s way to cities across the country.  View upcoming Trunk Show Dates

Behind the scenes look at Couture:

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A few looks right off the runway:

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Photography: JJ Ignotz Photography | Event & Floral Design: James Abel Events | Venue: Metropolitan Pavilion | Hair + Makeup: La Voila Beauty

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