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News Trunk Shows | Events

Going To Market – 2018 Collection


This season Jenny’s excitement for the 2018 Collections shined as she presented each design. “I envision a bride that is confident, bending the rules and creating a wedding that is truly one of a kind” she explains.


Defined by her signature style of clean lines and moderns cuts, this season Jenny plays with open backs, slits and lace-up ties, and for Bridesmaids, she has created custom hand drawn embroidery, prints, and eye-catching colors making this 2018 collection truly unique.


Throughout Market, the team works hard to give each design a moment in the spotlight. Jenny takes time to highlight the intricate finishes and mixture of textures, that allowed her to create this season’s aspirational looks.



Voluminous ball gowns, in lofty organza and delicate Chantilly lace, are layered over slim underskirts to create depth and drama.



Our models strut across the New York City penthouse to illustrate the movement of the Bridesmaid collection, with flirtatious new cuts and alluring details as a nod to Hollywood glamour. 

Inside, features her innovative designs and Jenny demonstrates the many ways to wear the convertible Julia Dress.



We hope you enjoyed this sneak peek into what’s happening here at Jenny Yoo and the launch of her 2018 Collections. Check out our events page for our upcoming Trunk Shows in Chicago and New York City. 

A special thank you to One Fine Day and our very own Social Media Coordinator, Kat Alvarez for giving us the inside scoop. 

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