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Author / Jenny Yoo Collection

Be Inspired

Nobody Puts Baby In A Corner


Don’t let the word bridesmaid fool you. Our moto here goes: Cut it short (if you want to), and wear it again– because these dresses don’t necessarily look like your typical bridesmaid dress. That’s the beauty of Jenny’s designs– she breaks the barrier between bridal party and occasion, making Jenny Yoo Collection a one-stop-shop for all.

Wedding guest this summer? We got you covered. This season’s latest includes sultry hues, delicate spaghetti straps, a little plunge, and our personal favorite… skirt slits galore!

Dina in Petal

There’s something about SATIN. Subtle shine in the summer sun (try saying that five times fast) will have you looking like a goddess. Sure, we’re here to celebrate the happy couple but let’s be real– we’re also here to impress.

Logan in English Rose

Speaking of shimmer– another great guest of wedding option is velvet! Jenny’s velvet styles are lightweight enough to take on the summer heat, and sultry enough to make you a topic of conversation.

Kimi in Mayan Blue

Easy like a summer breeze. Wrap dresses are a girl’s best friend when it comes to comfort and effortless style. With this pleated detail, all you’ll need to do is throw on some jewelry and you’ll be good to go!

Sales & Promotions

May Promo: Chic in Crepe


This month enjoy $15 off Crepe made-to-order bridesmaid dresses!

*Terms & Conditions: Take $15 off all Crepe dresses. This includes Knit Crepe, Crepe de Chine, Satin Back Crepe and Luxe Crepe. Valid at participating retailers on made-to-order items only. Cannot be combined with any other offers or promotions. Promotion valid May 1- 26, 2019.


100K Followers Contest!!




The Jenny Yoo Collection 100k Followers Social Sweepstakes is created and sponsored only by Jenny Yoo Collection, Inc., 132 W. 36th St. 11TH Floor New York, NY 10018. By participating in the sweepstakes and/or using Instagram, you agree to the terms and conditions of their app, and that your participation will be governed by, and you shall abide by, all of the following rules (the “100k Follower Social” sweepstakes) outlined herein. Instagram is not an official sponsor of this sweepstakes.

1. Eligibility: The Sweepstakes is open only to individuals who will be aged 18 years old or older upon the date the individual first submits an Entry. Sponsor in its discretion, may require a person who submits an Entry (“Participant”) to provide verification of eligibility.
2. Sweepstakes Period: Entries will be accepted online starting on 12:01 a.m. Eastern Time, April 22, 2019 and ending 11:59 p.m. Pacific Time, April 29, 2019.
3. How to Enter:
Follow @jennyyoonyc on Instagram.
Visit @jennyyoonyc’s 4/22/19 post on Instagram during the Sweepstakes Entry Period and “like” the post.
Comment on the post by tagging your bridal party and listing your favorite Jenny Yoo bridesmaid color.
Sign up for our newsletter emails by visiting jennyyoo.com.
Each username/ email address submitted will constitute one Entry into The Sweepstakes. By participating, each Participant agrees to be fully unconditionally bound by these rules and represents and warrants that he/she meets the eligibility requirements set forth herein. If you do not agree to these rules or do not wish to be entered into The Sweepstakes, you must contact Sponsor at press@jennyyoo.com during the Sweepstakes Entry Period and ask for your Entry to be removed from the drawing. Any form of automated entry, including by the use of macros, scripts or bots, will be disqualified.
By tagging another user, you represent that the tag is not made for any improper purpose such as to intimidate or harass. You also waive to the full extent permitted by law any and all claims against us related to moral rights in the comment. No comment shall contain any language or imagery which Sponsor deems, in its sole and absolute discretion, to be inappropriate, indecent, obscene, hateful, tortious, defamatory, or that promotes discrimination on the basis of race, gender, religion, nationality, disability, sexual orientation, or age; Sponsor reserves the right to remove or not to publish, and to disqualify from entry any review that contains any such content or which otherwise may be in violation of any law.

All Entries must be received by Sponsor via the site no later than 11:59 pm Pacific Standard Time on April 29, 2019.

1. Prizes: There is one (1) Prize. The winner of The Sweepstakes will receive up to five bridesmaid dresses from Jenny Yoo Collection (Approximate Retail Value: $1300-$1625). The prize will be a coordinated through the New York Jenny Yoo Salon. If a winner is not within the Chicago or NYC area to attend a Jenny Yoo salon, measurements will be required to place the order. Winner must respond to press@jennyyoo.com within five business days of notification to claim. The specifics of the Prize shall be solely determined by the Sponsor. Sponsor also reserves the right at its sole discretion to substitute an alternate prize. No cash or other prize substitutions are permitted except at Sponsor’s sole discretion. The Prize is nontransferable. Any and all Prize related expenses, including, without limitation, any and all federal, state, and/or local taxes shall be the sole responsibility of the Winner. The Prize shall be subject to the terms and conditions as noted on physical gift card.
2. Odds: The actual odds of winning depend on the number of eligible Entries received.
3. Winner Selection and Notification: The Winner of The Sweepstakes will be selected in a random drawing under the supervision of the Sponsor, which will be held on or about May 8, 2019 at Sponsor’s offices. The Winner will be notified via their social media handle on Instagram and then by email within three (3) business days following the selection. If there is a dispute as to the identity of an entrant, the Prize will be awarded to the authorized account holder of the email address associated with the winning Entry. Jenny Yoo Collection shall have no liability for a Winner’s failure to receive notices due to Winners’ spam, junk e-mail or other security settings or for Winners’ provision of incorrect or otherwise non-functioning contact information. If the selected Winner cannot be contacted, is ineligible, fails to claim the prize within five (5) business from the time the award notification was first sent, or fails to timely return a completed and executed declaration and release as required, the potential Winner may be disqualified and/or Sponsor may elect to award the prize to another potential Winner drawn at random, as Sponsor may determine in its discretion. The receipt by Winner of the prize offered in this Sweepstakes is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.
4. Terms: Jenny Yoo Collection reserves the right, in its sole discretion to cancel, terminate, modify or suspend. Jenny Yoo Collection reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of The Sweepstakes or website or violates these Sweepstakes Rules.
Furthermore, by entering, each Participant represents and warrants that each entry complies with these Sweepstakes Rules in full. Entries must not contain any material that Sponsor, in its sole discretion, deems inappropriate for public viewing and/or determines is contrary to its mission. Sponsor reserves the right in its sole discretion to disqualify and/or not accept any Entry that Sponsor determines does not or is likely not to comply with these guidelines.

1. Limitation of Liability: By entering, each Participant agrees to release and hold harmless Jenny Yoo Collection and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors (all of the foregoing, the “Sponsor Parties”) from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such Participant’s participation in The Sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited any loss or damage to any Entry, (iii) the malfunctioning of any computer, cable, network, hardware or software; (iv) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (v) unauthorized human intervention in any part of the entry process or The Sweepstakes; (vi) electronic or human error which may occur in the administration of The Sweepstakes or the processing of Entries; to the maximum extent allowed by law. Some jurisdictions may not permit certain liability limitations or waivers. If any court determines the law of such a jurisdiction applies, our liability shall be limited to the greatest extent permitted by law.
2. All Decisions Final: All decisions of Sponsor and Sponsor Parties are final and binding in all respects.
3. Disputes: THE SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND THE STATE OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in The Sweepstakes, and Participant agrees that any and all disputes, claims, causes of action or controversies arising out of or in connection with The Sweepstakes, shall be resolved in arbitration individually and without resort to collective, class, or aggregate action, as set forth in the Terms and Conditions of Instagram and jennyyoo.com. By registering and/or submitting an Entry, each Participant irrevocably waives, to the greatest extent allowed by law, any right to seek and/or obtain rescission and/or equitable and/or injunctive relief. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering The Sweepstakes), and participant further waives all rights to have damages multiplied or increased.

1. Miscellaneous: All federal, state, and local laws and regulations apply, and The Sweepstakes is void where prohibited. Sponsor reserves the right in its sole discretion to disqualify any individual who violates these Sweepstakes Rules, tampers with the entry process, and/or acts in any way that would, in any way, discredit or harm the reputation of Sponsor, and/or to cancel, modify, or suspend The Sweepstakes if a Participant engages in fraud or misconduct or other conduct beyond the control of Sponsor which corrupts the administration, integrity, security, or proper operation of The Sweepstakes. Without limitation of the foregoing, Sponsor reserves the right to terminate, modify, or suspend The Sweepstakes due to any of the following reasons: act of God; unavoidable accident; epidemic; fire; blackout; act of public enemy; war, riot or civil commotion; enactment, rule, order or act of government or governmental instrumentality or tribunal; strike, lockout or other labor dispute; inclement weather; failure of technical facilities; failure of essential production, or technical personnel to appear or be available; or other cause beyond its control. Sponsor is not responsible for lost, late, illegible, incomplete, damaged, mutilated, misdirected, misdelivered, or delayed Entries, or for technical or human errors or failures of any kind in connection with the submission, transmission, processing or selection of Entries or the winning Entry, including without limitation any malfunctions or failures of computer hardware, computer software, networks or telephone equipment or any technical problems or traffic congestion on the Internet or at any website or late, lost, damaged, or postage due mail, or any combination thereof. Caution: Any attempt by a person to deliberately damage any Web site or undermine the legitimate operation of The Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of The Sweepstakes, or in the announcement of the prize. These Sweepstakes Rules set forth the entire agreement and understanding between Sponsor and Participant concerning the subject matter hereof and merges and supersedes all prior discussions, agreements, and understandings of any kind between them. Notwithstanding anything contained herein to the contrary, Sponsor reserves the right, in its sole discretion, at any future time to terminate, modify, or suspend The Sweepstakes for any reason, in Sponsor’s sole discretion. All notices shall be in writing and shall be delivered to Participant in accordance with instructions contained on the registration form. Participant shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Sponsor’s failure to enforce any provision of these Sweepstakes Rules shall not constitute a waiver of any provision contained herein. The titles of Sections of these Sweepstakes Rules are for convenience only and shall not be given any legal effect. The word “including” is used in these Sweepstakes Rules to mean “including but not limited to”.
2. Privacy Policy: Information submitted with an entry, or collected by Sponsor, is subject to the www.jennyyoo.com and Instagram Privacy Policy.
3. Name of Winner: For the name of the Winner, which will be available after May 8, 2019, send a self-addressed and stamped envelope marked “100k Followers Social Winner” to Attn: Press Jenny Yoo Collection, 132 W. 36th St. New York, NY 10018.

Be Inspired News Uncategorized

Bridal Week Fall 2019


This season Jenny unveils runway ready silhouettes with a refined charm, appealing to today’s modern bride and bridesmaids. The Jenny by Jenny Yoo bridal collection boasts ultra-chic, airy combinations of unexpected necklines and striking silhouettes. 

Flattering fit and flares matched with modern chemical lace brings contemporary romanticism to life! Jenny’s latest addition of fresh, textural pairings deliver a refreshing and youthful twist on classic styles, ensuring to always keep her designs flirtatious and refreshingly youthful. 

Introducing Jenny Yoo’s Fall 2019 Bridesmaid collection! Favoring innovative combinations of fabrications and statuesque lines, this fall collection hits all the marks. Quality and texture is the star of this collection with show-stopping designs. 

Jenny’s signature color palette comes to life by adding rich fall inspired earth tones such as Sage, Eucalyptus and our color crush, Marigold. Jenny brings back the crowd-favorites, English Rose, French Blue, Whipped Apricot and Quartz across a new array of fabrications and cuts. Fall 2019 fills the gaps for the glam-obsessed with shimmering silver and gold satisfy any party invite!

Be Inspired

Color Palettes for Spring


As any New Yorker will agree– with Spring comes an overall sense of revival. Extended daylight, lighter jackets, rooftop hangouts… and most importantly, COLOR.

Getting married in the Spring is a perfect way to take advantage of the magic in the air that comes with this post-Winter change (or let’s admit, UPGRADE) in season, and have some fun with styling her bridesmaids.

To our Spring brides, you’ll want to make sure your bridesmaids reflect the season with fun colors, bold prints and flirty cuts! Check out some of our favorite Spring/Summer color palettes below for major inspo.

Luxe Chiffon in Dusty Rose, Chartreuse, Chai, Sedona Sunset, and Whipped Apricot; Stretch Velvet in English Rose

First up: We named this combo after a few of our favorite things… “Sunshine & Rosé”. It’s the perfect mixture of fun, modern and boho. Throw in a touch of yellow and glistening velvets for dimension and texture!

Luxe Crepe in Sedona Sunset; Stretch Velvet in English Rose; Knit Crepe in Hibiscus

Who doesn’t love a good cranberry mixer in the Spring/Summertime?
If you’re not completely digging the yellow, nix the idea and swap it out for a romantic but just as fun look with our rich burgundy color, Hibiscus.

Chiffon in Whipped Apricot, Ditsy Print; Satin Back Crepe in Petal; Soft Tulle in Whipped Apricot

Give the crowd something else to *blush* over with this airy, femme yet cool-girl look. Monochromatic is in– but boring, isn’t. Keep it unique by giving your girls full range on trendy fabrication choices!

Chiffon in Whisper Blue, Ditsy Print; Soft Tulle in Whisper Blue

It wouldn’t be a proper Spring/Summer color palette conversation without mentioning one of our Jenny Yoo crowd favorites: Whisper Blue. Whisper Blue is just as soft & refreshing of a blue hue as its name lends itself to sound. Make sure to throw in a few floral prints and tulle styles to keep the crowd guessing!

Crepe De Chine in Alpine, Mayan Blue; Soft Tulle in Mayan Blue; Embroidered Tulle in Serenity Blue; Knit Crepe in Mineral

Blues & greys go together like champagne toasts + tissues on your wedding day. Searching the perfect greys can be challenging, but look no further!
Timeless and super chic, you’ll never look back on your big day and wish you went a different route with this dusty blue, dove grey & floral look. Also, don’t be afraid to throw in some embroidered tulle styles– perfect for the maid(s) of honor.


Pics or it Didn’t Happen


“Getting engaged should be urban dictionary’s definition of “cloud 9”.
– every bride-to-be.


It’s a feeling of bliss, a never-before-reached level of happiness, overwhelming outpour of love… essentially, when you’ve just gotten engaged, there’s not much that can kill your vibe.

Cue the wedding planning! Although planning your upcoming wedding can quickly begin to feel stressful, we see engagement photos as one of those “to-do’s” that doesn’t actually feel like a chore. Instead, it’s an opportunity for the couple to relax, let loose and capture one of the most special moments in their lives (before all else hits full force).

Look good, feel good. It’s practically a science. Getting in front of the camera can be nerve wrecking enough, and we have to admit- there’s nothing else that will put a damper on the mood more than wearing something you don’t feel free, comfortable and beautiful in.

Our Jenny Yoo real brides-to-be are here to help! We’ve rounded up our favorite free- flowing and breathtaking engagement photo looks that will do all the talking posing for you.

First up, the Alanna dress! She’s the perfect choice for letting your dress do all the work. With it’s open back flutter details, you’ll look gorgeous from any angle (especially if you’re the shy away from the camera type).

Next, the classic Cassie dress in Eden Bouquet Print! Calling all boho babes, this is your winner. Talk about free-spirited, comfortable and flattering for all.

Of course, one of fan favorites – the Inesse dress. She’s simple, she’s sleek, she’s ever so chic 😉 P.S – we declare Cinnamon Rose one of the most romantic shades of red.

Pro tip: For those who never know what to do with their hands while being photographed solo (aka, every single one of us) a beautiful bouquet that compliments your dress is the perfect photo prop!

Last but not least… let’s talk about separates, baby.
Get more out of your photoshoot session with a transitional outfit! Often times, couples will change their look mid shoot to get a variety of photos (important for the couples who love a good insta post… or 10.)

Photo Credits: First row from left to right: Nina Ruth Photography, Solalee Photography, Kristen Edwards Photography. Second row: Kaylee Chelsea Photography. Third row: Tenth and Grace Photography. Fourth row: Daniele Pierangeli.

Be Inspired

Chicago Runway Show Recap



Set at the posh Chicago Athletic Association Hotel, Jenny Yoo debuted her latest Spring 2019 collections to the Windy City. Hosted by Modern Luxury Weddings Chicago, future brides and their squad were treated to a night of style, glamour, major wedding inspiration, and the opportunity to meet and greet with Jenny herself! Collin Pierson Photography captured the night highlighting the flirty silhouettes and sculpted femininity that Jenny is known for.



Designed by a team of wedding industry pros, light bites and cocktails were served in one of two Chicago Athletic Association Hotel’s stunning ballrooms, overlooking the Loop. The DJ Firm set the tone for the evening while brides feasted their eyes on dreamy desserts by Cake Chicago. Surrounded by moody florals and Pampas grass, Fragrant Design’s gorgeous tablescape was complimented by furnishings from Instant Party Photo Booth, Bowery & Bash, BBJ Linen, and Hall’s Rental.



The show kicked off with the Jenny by Jenny Yoo bridal collection, featuring plunging necklines, architectural open backs, and lightweight ball skirts that flowed and twirled down the runway. For the youthful bride, each style presents a sophisticated sweetness brought to life by texture and shape. Continuing to the elevated and utterly romantic, Jenny Yoo Collection Bridal, Jenny has created subtle glamour in combinations of shapely silks, opulent French Lace, and lofty organza. Each feminine gown is both understated and breathtaking.



This season’s bridesmaid collection explores a fashionably fresh mix of unexpected details in coveted fabrics.  With an unparalleled array of beautiful colors, Jenny elevates 2019’s palettes with sunset chiffon hues, rich French Blue velvet, and soft knit crepe shades of Quartz and Mineral. Expert tailoring by Caroline Shaw of The Wedding Dresser with hair and make-up by the talented Bianca Sansosti.


Be sure to check out the video to see more bridal fashion and exclusive highlights of the night by Leap Weddings.

Sales & Promotions Uncategorized

February Promo: Pretty in Pink


This month enjoy $15 off select hues of pink made-to-order bridesmaid dresses!

TULLE: Begonia Pink, Cameo Pink, Sweet Pea, Whipped Apricot, Soft Blush

CHIFFON: Blush, Sweet Pea, Rosewater, Whipped Apricot, Desert Rose, Soft BLush, Dusty Rose

PRINTED CHIFFON: Ditsy Print Whipped Apricot, Watercolor Garden Blush Multi, Ohana Soft Blush Multi

CREPE DE CHINE: Rose Petal, Whipped Apricot, Sweet Pea

KNIT CREPE: Whipped Apricot

LUXE CREPE: Whipped Apricot


LILY LACE: Peony Pink

VELVET: English Rose

*Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of pink. Valid at participating retailers on made-to-order items only. Cannot be combined with any other offers or promotions. Promotion valid February 1- 26, 2019.