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Tag / jenny by jenny yoo

News Press

The Inside Look

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In the midst of the most exciting week in Bridal, Jenny Yoo introduced her new collection that emphasizes the best of the brand with custom embellishments, luxe fabrications, and sculpted silhouettes that feel modern yet timeless. This collection took a turn towards flirty silhouettes while keeping the clean lines and impeccable tailoring Jenny is known for.

 

The Jenny by Jenny Yoo bridal collection started off the show, setting a preppy and romantic tone with whimsical dimensional beading, sweet silhouettes, and delicate structured detailing.

Classic ball gowns were given a makeover with the effortless movement of the asymmetrical Georgina gown or the unique convertible off-the-shoulder detail on the Eliza ball gown.

Sleek styles were given new attention, with flit and flare gowns ranging from the sweet shine of the full lace Arden to the flirty back cut out of the understated Whitley.

Jenny by Jenny Yoo elevates the standard for the undeniably playful bride, combining youthful textures with classic details. Even the most modern of silhouettes are made special with the perfect covered button.

Jenny Yoo has long been an expert at what bridesmaids want and this season was no different. Innovative new silhouettes combine ease of movement with draped detailing and flirty necklines. Textured pleating and a delicate new ditsy print continued to add a modern mentality to the classic bridesmaid dress.

Draping details werethe highlight of the bridesmaid collection, showing up in soft blousons, stylish criss-cross necklines, and even three new highly anticipated true wrap styles.

View Jenny by Jenny Yoo Lookbook


Adding to an already unparalleled array of colors, 2019’s collection upped the ante with warm sunsets and deep reds in Luxe Chiffon, cool neutrals in Knit Crepe, and a luxurious French Blue that had the show audience gasping.

Whether in an ethereal circle skirt or a form-fitting crepe silhouette, these styles maintain the chic and statuesque shapes that customers have come to love.

View Jenny Yoo Bridesmaid Lookbook

Jenny Yoo’s elevated, timeless, and utterly romantic bridal collection finished out the show with sophisticated structure, plunging necklines, and opulent French Lace. Clean lines complimented delicate details to create classic and ethereal bridal gowns.

This season, the collection embodied its thesis of sculpted femininity, especially in the Valentina’s delicate French lace illusion bodice and structured ball gown skirt. Inimitable tailoring and enviable fabrications make this collection the definition of refined elegance.

Each style exuded subtle glamour, from the luxurious crepes to the structured Mikado, culminating in the sophisticated fit and flare Simone gown with the airy organza Darcy Skirt that closed out the show. The elegant combination created a silhouette that captured the mood of the show; classic style elevated for a modern bride.

View Jenny Yoo Collection Lookbook

Jenny Yoo has been an innovator in the bridal and bridesmaids industry for almost two decades, and this season only furthers the legacy of game-changing takes on bridal traditions, from runway ready bridesmaids dresses to mixed media ball gowns. Modern yet elegant, these styles are perfect for the bride that’s ready for the next step!

Be Inspired

Where to Wear Part II

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Let the sun shine down on the plaid pattern of our unique Avery Gown. The deep V-neckline and illusion back will show off your gorgeous tan as the airy organza skirt floats with you down the aisle. Soft and light, the Avery gown is the perfect complement to your special day.

Simple and sublime, the Blythe gown will keep a lakeside bride elegant and comfortable. Soft Knit Crepe hugs your curves while a bold deep V-neckline elevates your day by the lake from summer camp to sophisticate without sacrificing the comfort and cool that you love.

Live your Scarlett O’Hara dream in our Charlotte gown’s sweeping ball gown skirt and classic sweetheart neckline. The crisp white taffeta is soft and luxurious, but a real southern belle is more than just sweet! An abstract folded bow adds a little steel to this magnolia.

The simple but charming Piper gown lets you go with the flow of your waterfront locale. Wear the back panels up in a bustle to keep it out of the sand, or down in a train to catch the sea breeze. The easy spaghetti stripes and playful striped organza are effortlessly elegant, just like you.

For the bride that loves to do things the old fashioned way, the Presley gown has a classic glamour that feels right at home sweeping down a grand staircase. Delicate pearls cascade down from the soft sweetheart neckline to the dramatic A-line skirt. This is a romantic silhouette that will never go out of style.

You are formally invited to pull out all the stops with the Spencer gown! The dramatic A-line skirt and a show stopping V-neckline are sure to leave an impression. The crisp taffeta looks polished without losing volume so, once you see the sweeping train, this silhouette is sure to take the cake.

Be Inspired News

Introducing a Fresh and Flirty take on a Timeless Look!

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This fall, the iconic silhouette that will be on every bride’s wishlist is getting a new look. That’s right- the ball gown is back and more chic than ever! The Jenny by Jenny Yoo Collection has got you covered with our latest array of textured and voluminous ball gowns fit for a modern-day princess. Our new collection ranges with plaid, pearls, and striped organza to create a clean and modern feel. The search for your perfect dress stops here! So, sit back and take in the prettiness as we introduce you to our take on your favorite style.

  1. What ball gown would be complete without a little drama? We present the statement, SPENCER GOWN. This Luxe Taffeta style has a plunging V-neck that is every bit contemporary as it is flirty. A deep V open back and chapel length train completes the look. The side illusion panels are cut perfectly to flatter your bodice while maintaining modesty. Oh, and did we mention there’s pockets on this gown, too?

2. The CHARLOTTE GOWN is the darling and formal sister style to our WALLACE GOWN gown. Perfect for a black-tie affair, this sweetheart neckline, Luxe Taffeta gown is so lightweight and easy-to-wear. The Charlotte is timeless and elegant, designed to make you feel beautifully romantic – lighting up every room you enter the instant you step foot inside.

3. Want to keep it preppy and playful? Look no further than at our Avery gown. The AVERY GOWN combines plaid organza, clean lines and Jenny by Jenny Yoo’s signature deep V-neck. Illusion plaid panels adorn the back to attractively frame your silhouette and complete this look. TBe the belle of the ball with this impeccable classic!

4. The best way to incorporate pearls on your wedding day? On your bridal gown, of course! The PRESLEY GOWN features pearls effortlessly ombre’d from the surplice V-neck bodice throughout the lightweight skirt. Expect to be twirling all night in this flowy ball gown that will make every head turn.

5. Meet the PIPER GOWN, she’s youthful, romantic, and designed to make any bride feel whimsical and fun. Whether you are walking down the aisle at a seaside yacht club or stealing the show on a lush golf course, all eyes will be on you in this stunner. The striped organza creates a voluminous and preppy look while the elegant full circle skirt with a flowy court length train creates a dramatic but comfortable ensemble put together to make you feel perfectly sophisticated.

 

 

Be Inspired

2018’s Most Loved Bridal Gowns!

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Kicking off our list and coming in on top is the statement Ashton gown. It’s truly no surprise that its clean lines, plunging V back, and voluminous ball gown skirt have been brightening brides’ eyes the minute they try her on. Its subtle and flattering modern boat neck, or bateau, is sure to give Meghan Markle a run for her crown. A return to modernism has arrived and this gown personifies the Jenny by Jenny Yoo collection. Preppy, chic, and impeccably elegant, if you like Ashton then keep reading and we promise you won’t be disappointed. And did we mention it has pockets?

Ranking in second place for our most loved dresses of 2018 is the Jenny by Jenny Yoo ‘Fallon’ gown. A whimsical dress designed for the cool, romantic, and effortless bride. Constructed of lightweight, Luxe Chiffon, the A-line skirt sweeps into a chapel length train made for twirling. The Fallon incorporates a playful deep V-neck with lace inset and back for modesty. Perfect to pair with 2018’s Anya belt, this style would dazzle at any outdoor or destination wedding.

Although there are many words to describe this beauty, texture is what makes her shine. The Lela dress features a 3-dimensional floral embroidery throughout the entirety of the gown. A popular and flirty element seen throughout Jenny by Jenny Yoo is an alluring deep V-neck. The A-line silhouette creates a dramatic, yet modern gown, perfect for a garden or outdoor wedding. Rest assured, pockets are included.

Next on our list is the Riley gown. Riley has all the things to love as her sister style, the Lela gown, with a few striking twists. The fabric, the texture, the silhouette… but wait, there’s more. Riley is available in a romantic blush and to add variety, she features a high-low hem with sweeping train embodying a playful and fresh feel.

It’s sleek. It’s chic. It’s AMAZING. Reid’s clean and contemporary design has been bringing joy to no-fuss brides since her debut this past spring. The fit-and-flare silhouette falls seamlessly into a chapel length train with and elegant high jewel neckline. Still want a hint of that classic bridal lace? Reid brings attention to the smallest part of your waist with subtle lace insets.

 

Be Inspired News Styled Shoots

Behind-the-Scenes of the ‘Jenny by Jenny Yoo’ Spring Campaign

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A very special sneak peek at the ‘Jenny by Jenny Yoo‘ spring campaign. Playful details and modern silhouettes call to the free-spirited bride in this whimsical and fresh collection.

Our Grace gown, part of our patented convertible NABI Collection, featuring swiss dot tulle and the star-studded Gigi topper, illustrate versatility and youthful self-expression.

Effortless styles are key to the making of a perfect day and the Fallon gown is the just that- perfect.View the entire ‘Jenny by Jenny Yoo’ collection here priced between $600-$2000.

News Sales & Promotions

Featured Gown of the Month: Maddox

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This month our featured gown is the MADDOX GOWN

The Maddox gown in Aster Floral Burnout is a sweetheart strapless gown with a circle skirt. Cascading pleats throughout the bodice help emphasize the bust line and the narrow waist seam. An extra pannel is attached to the waistline to flatter the figure and give more movement to the skirt. The Aster Floral Burnout print creates a playful and modern twist on this traditional silhouette. This gown is fully lined and has a center back invisible zipper.

As always, an added bonus, receive a free ISABELLA ROBE when you purchase the Maddox gown, from the Jenny by Jenny Yoo Bridal Collection.  Choose from 3 colors: Watercolor Mist, Vintage Floral and Watercolor Blush.  Valid at participating retailers.  Cannot be combined with any other offers or promotions. Promotion valid May 1 – 25, 2017.

 

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