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Author / Jenny Yoo Collection


Pics or it Didn’t Happen


“Getting engaged should be urban dictionary’s definition of “cloud 9”.
– every bride-to-be.


It’s a feeling of bliss, a never-before-reached level of happiness, overwhelming outpour of love… essentially, when you’ve just gotten engaged, there’s not much that can kill your vibe.

Cue the wedding planning! Although planning your upcoming wedding can quickly begin to feel stressful, we see engagement photos as one of those “to-do’s” that doesn’t actually feel like a chore. Instead, it’s an opportunity for the couple to relax, let loose and capture one of the most special moments in their lives (before all else hits full force).

Look good, feel good. It’s practically a science. Getting in front of the camera can be nerve wrecking enough, and we have to admit- there’s nothing else that will put a damper on the mood more than wearing something you don’t feel free, comfortable and beautiful in.

Our Jenny Yoo real brides-to-be are here to help! We’ve rounded up our favorite free- flowing and breathtaking engagement photo looks that will do all the talking posing for you.

First up, the Alanna dress! She’s the perfect choice for letting your dress do all the work. With it’s open back flutter details, you’ll look gorgeous from any angle (especially if you’re the shy away from the camera type).

Next, the classic Cassie dress in Eden Bouquet Print! Calling all boho babes, this is your winner. Talk about free-spirited, comfortable and flattering for all.

Of course, one of fan favorites – the Inesse dress. She’s simple, she’s sleek, she’s ever so chic 😉 P.S – we declare Cinnamon Rose one of the most romantic shades of red.

Pro tip: For those who never know what to do with their hands while being photographed solo (aka, every single one of us) a beautiful bouquet that compliments your dress is the perfect photo prop!

Last but not least… let’s talk about separates, baby.
Get more out of your photoshoot session with a transitional outfit! Often times, couples will change their look mid shoot to get a variety of photos (important for the couples who love a good insta post… or 10.)

Photo Credits: First row from left to right: Nina Ruth Photography, Solalee Photography, Kristen Edwards Photography. Second row: Kaylee Chelsea Photography. Third row: Tenth and Grace Photography. Fourth row: Daniele Pierangeli.

Sales & Promotions Uncategorized

February Promo: Pretty in Pink


This month enjoy $15 off select hues of pink made-to-order bridesmaid dresses!

TULLE: Begonia Pink, Cameo Pink, Sweet Pea, Whipped Apricot, Soft Blush

CHIFFON: Blush, Sweet Pea, Rosewater, Whipped Apricot, Desert Rose, Soft BLush, Dusty Rose

PRINTED CHIFFON: Ditsy Print Whipped Apricot, Watercolor Garden Blush Multi, Ohana Soft Blush Multi

CREPE DE CHINE: Rose Petal, Whipped Apricot, Sweet Pea

KNIT CREPE: Whipped Apricot

LUXE CREPE: Whipped Apricot


LILY LACE: Peony Pink

VELVET: English Rose

*Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of pink. Valid at participating retailers on made-to-order items only. Cannot be combined with any other offers or promotions. Promotion valid February 1- 26, 2019.

Sales & Promotions Uncategorized

Separates Sale


*Terms + Conditions: Promo Code SALE25 valid 1/17/19-1/21/2019 on all “Available Now” styles in the “Separates” category redeemable only online at www.jennyyoo.com. Promo Code not valid on “Made-To-Order” products and is not redeemable in-store. Cannot be combined with any other discounts or promotions and cannot be applied to previously placed orders.


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January Promo: Something Blue!


This month enjoy $15 off all made-to-order Dresses in “Hues of Blues”!

LUXE CHIFFON: Mineral, Ciel Blue, Turkish Blue, Evening Blue, Denmark Blue, Navy, Storm, Peri, Serenity Blue, Whisper Blue, Bluebell, Mayan Blue
CREPE DE CHINE: Denmark Blue, Navy
SOFT TULLE: Navy, Lapis Blue, Ciel Blue, Mayan Blue, Hydrangea, Serenity Blue, Whisper Blue
LUXE SHANTUNG: Icelandic Blue, Luna, Navy
LUXE CHARMEUSE: Dusty Blue, Navy, Hydrangea
KNIT CREPE: Mayan Blue, Mineral, Midnight, Storm
LUXE CREPE: Hydrangea, Midnight




*Terms & Conditions: $15 off select bridesmaids dresses {$7.50 off separates} in hues of blues. Valid at participating retailers on made-to-order items only. Not valid on 2019 Collection styles. Cannot be combined with any other offers or promotions. Promotion valid January 1- 26, 2019.


Photo Credit @adamsphotography.co

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New Year Sale 20% Off Available Now Styles


*Terms + Conditions: Promo Code HAPPY2019 valid 12/31/18-1/1/2019 on all “Available Now” styles redeemable only online at www.jennyyoo.com.  Promo Code not valid on “Made-To-Order” products and is not redeemable in-store.  Excludes Swatches. Cannot be combined with any other discounts or promotions and cannot be applied to previously placed orders.


Be Inspired Real Weddings

Your Favorite Dresses of 2018

The New Year means new styles here at Jenny Yoo. But that’s no reason not to celebrate what made 2018 so great! We’ve put together a countdown of your favorite styles to help you ring in the New Year the right way! Be sure to grab them while they are still available online!



Nobody does tulle better than Jenny Yoo! The Julia dress takes the ethereal aspects of tulle and makes it fresh for a new age. She’s sweet in the front and sassy in the back with a classic sweetheart neckline that would never betray that she’s actually backless! There are as many different ways to tie her as days in the year, so the Julia dress never gets old.


It may be the dead of winter, but it’s always the right time for a halter! The Farrah is fun and flirty; the best way to warm up your holidays. With a plunging V-neck and a cutaway slit that was made to sashay, the Farrah is perfect for your holiday party or Christmas in July.


Some dresses are too fun to only wear once. The Alanna dress’s open back and flutter sleeves make you feel like you are walking the catwalk, no matter the season. Buy it in black to stun on the winter solstice, or go for the gorgeous Ohana Print for a look that is as sweet as summer.


Sleek and sultry never goes out of style. The Sullivan’s cowl neckline and figure-hugging column skirt proves it. A year after unveiling her on the runway, and she’s more fashionable than ever. Plus, we updated our rich velvet color selection with the vintage-inspired French Blue, so you can wear her into the New Year.


For those of us resolving to be a sleeker and more sophisticated version of ourselves in 2019, the Kayla dress is the perfect place to start. Known for her clean lines, above the knee slit, and modern halter neckline, the Kayla dress is perfect for your fiercest self yet.


The boho chic classic, Cassie, looks great on every body type. With the reversible shell that is adjustable at the waist over a sleek form-fitting slip, this is the dress that keeps on giving.


Like tradition and fine wine, some styles just get better with age. The Annabelle is a Jenny Yoo staple that defines the meaning of timeless. She’s the best Convertible dress on the market, with impeccable structure and enviably romantic soft tulle. Why mess with perfection?


Keep your style in the convertible family! The Mira is the Annabelle’s younger, more modern sister. In sophisticated Luxe Chiffon, she has just as many possibilities, but in the fabric you love. Mix and Match our Nabi Collection for a fresh take on your favorite Jenny Yoo style.


You just can’t beat a circle skirt, and why would you try? The Mila dress has everything a girl could want, with a flattering silhouette and delicate flutter sleeves. The spaghetti straps and subtle V neck keep the functional fashionable, making this dress second only to one.


There is only one dress simple enough to wear anywhere, and stylish enough to stand out any year. The Inesse dress is your favorite dress of 2018, but there’s no way we’re leaving her in the past.  With a skirt that twirls and a simple V neck that flatters any shape, she’s perfect for that quintessential hallmark moment. Happy New Year!








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Free Ship Friday


* Terms + Conditions: NO Promo Code needed. Discount applied automatically at checkout. Valid 12/14/18 on all “Available Now” styles redeemable only online at www.jennyyoo.com. Not valid on swatches or “Made-To-Order” products and not redeemable in-store. Cannot be combined with any other discounts or promotions and cannot be applied to previously placed orders. Free FEDEX “Home Delivery” Ground shipping for all orders placed on www.jennyyoo.com. Valid only within the contiguous 48 US states– not valid for shipping to Hawaii and Alaska. Standard shipping rates apply for all other shipping methods, i.e. Next Day, Second Day, etc.


News Press

The Inside Look


In the midst of the most exciting week in Bridal, Jenny Yoo introduced her new collection that emphasizes the best of the brand with custom embellishments, luxe fabrications, and sculpted silhouettes that feel modern yet timeless. This collection took a turn towards flirty silhouettes while keeping the clean lines and impeccable tailoring Jenny is known for.


The Jenny by Jenny Yoo bridal collection started off the show, setting a preppy and romantic tone with whimsical dimensional beading, sweet silhouettes, and delicate structured detailing.

Classic ball gowns were given a makeover with the effortless movement of the asymmetrical Georgina gown or the unique convertible off-the-shoulder detail on the Eliza ball gown.

Sleek styles were given new attention, with flit and flare gowns ranging from the sweet shine of the full lace Arden to the flirty back cut out of the understated Whitley.

Jenny by Jenny Yoo elevates the standard for the undeniably playful bride, combining youthful textures with classic details. Even the most modern of silhouettes are made special with the perfect covered button.

Jenny Yoo has long been an expert at what bridesmaids want and this season was no different. Innovative new silhouettes combine ease of movement with draped detailing and flirty necklines. Textured pleating and a delicate new ditsy print continued to add a modern mentality to the classic bridesmaid dress.

Draping details werethe highlight of the bridesmaid collection, showing up in soft blousons, stylish criss-cross necklines, and even three new highly anticipated true wrap styles.

View Jenny by Jenny Yoo Lookbook

Adding to an already unparalleled array of colors, 2019’s collection upped the ante with warm sunsets and deep reds in Luxe Chiffon, cool neutrals in Knit Crepe, and a luxurious French Blue that had the show audience gasping.

Whether in an ethereal circle skirt or a form-fitting crepe silhouette, these styles maintain the chic and statuesque shapes that customers have come to love.

View Jenny Yoo Bridesmaid Lookbook

Jenny Yoo’s elevated, timeless, and utterly romantic bridal collection finished out the show with sophisticated structure, plunging necklines, and opulent French Lace. Clean lines complimented delicate details to create classic and ethereal bridal gowns.

This season, the collection embodied its thesis of sculpted femininity, especially in the Valentina’s delicate French lace illusion bodice and structured ball gown skirt. Inimitable tailoring and enviable fabrications make this collection the definition of refined elegance.

Each style exuded subtle glamour, from the luxurious crepes to the structured Mikado, culminating in the sophisticated fit and flare Simone gown with the airy organza Darcy Skirt that closed out the show. The elegant combination created a silhouette that captured the mood of the show; classic style elevated for a modern bride.

View Jenny Yoo Collection Lookbook

Jenny Yoo has been an innovator in the bridal and bridesmaids industry for almost two decades, and this season only furthers the legacy of game-changing takes on bridal traditions, from runway ready bridesmaids dresses to mixed media ball gowns. Modern yet elegant, these styles are perfect for the bride that’s ready for the next step!