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Category / Be Inspired

Be Inspired Real Weddings

Your Favorite Dresses of 2018

The New Year means new styles here at Jenny Yoo. But that’s no reason not to celebrate what made 2018 so great! We’ve put together a countdown of your favorite styles to help you ring in the New Year the right way! Be sure to grab them while they are still available online!



Nobody does tulle better than Jenny Yoo! The Julia dress takes the ethereal aspects of tulle and makes it fresh for a new age. She’s sweet in the front and sassy in the back with a classic sweetheart neckline that would never betray that she’s actually backless! There are as many different ways to tie her as days in the year, so the Julia dress never gets old.


It may be the dead of winter, but it’s always the right time for a halter! The Farrah is fun and flirty; the best way to warm up your holidays. With a plunging V-neck and a cutaway slit that was made to sashay, the Farrah is perfect for your holiday party or Christmas in July.


Some dresses are too fun to only wear once. The Alanna dress’s open back and flutter sleeves make you feel like you are walking the catwalk, no matter the season. Buy it in black to stun on the winter solstice, or go for the gorgeous Ohana Print for a look that is as sweet as summer.


Sleek and sultry never goes out of style. The Sullivan’s cowl neckline and figure-hugging column skirt proves it. A year after unveiling her on the runway, and she’s more fashionable than ever. Plus, we updated our rich velvet color selection with the vintage-inspired French Blue, so you can wear her into the New Year.


For those of us resolving to be a sleeker and more sophisticated version of ourselves in 2019, the Kayla dress is the perfect place to start. Known for her clean lines, above the knee slit, and modern halter neckline, the Kayla dress is perfect for your fiercest self yet.


The boho chic classic, Cassie, looks great on every body type. With the reversible shell that is adjustable at the waist over a sleek form-fitting slip, this is the dress that keeps on giving.


Like tradition and fine wine, some styles just get better with age. The Annabelle is a Jenny Yoo staple that defines the meaning of timeless. She’s the best Convertible dress on the market, with impeccable structure and enviably romantic soft tulle. Why mess with perfection?


Keep your style in the convertible family! The Mira is the Annabelle’s younger, more modern sister. In sophisticated Luxe Chiffon, she has just as many possibilities, but in the fabric you love. Mix and Match our Nabi Collection for a fresh take on your favorite Jenny Yoo style.


You just can’t beat a circle skirt, and why would you try? The Mila dress has everything a girl could want, with a flattering silhouette and delicate flutter sleeves. The spaghetti straps and subtle V neck keep the functional fashionable, making this dress second only to one.


There is only one dress simple enough to wear anywhere, and stylish enough to stand out any year. The Inesse dress is your favorite dress of 2018, but there’s no way we’re leaving her in the past.  With a skirt that twirls and a simple V neck that flatters any shape, she’s perfect for that quintessential hallmark moment. Happy New Year!








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Where to Wear Part II


Let the sun shine down on the plaid pattern of our unique Avery Gown. The deep V-neckline and illusion back will show off your gorgeous tan as the airy organza skirt floats with you down the aisle. Soft and light, the Avery gown is the perfect complement to your special day.

Simple and sublime, the Blythe gown will keep a lakeside bride elegant and comfortable. Soft Knit Crepe hugs your curves while a bold deep V-neckline elevates your day by the lake from summer camp to sophisticate without sacrificing the comfort and cool that you love.

Live your Scarlett O’Hara dream in our Charlotte gown’s sweeping ball gown skirt and classic sweetheart neckline. The crisp white taffeta is soft and luxurious, but a real southern belle is more than just sweet! An abstract folded bow adds a little steel to this magnolia.

The simple but charming Piper gown lets you go with the flow of your waterfront locale. Wear the back panels up in a bustle to keep it out of the sand, or down in a train to catch the sea breeze. The easy spaghetti stripes and playful striped organza are effortlessly elegant, just like you.

For the bride that loves to do things the old fashioned way, the Presley gown has a classic glamour that feels right at home sweeping down a grand staircase. Delicate pearls cascade down from the soft sweetheart neckline to the dramatic A-line skirt. This is a romantic silhouette that will never go out of style.

You are formally invited to pull out all the stops with the Spencer gown! The dramatic A-line skirt and a show stopping V-neckline are sure to leave an impression. The crisp taffeta looks polished without losing volume so, once you see the sweeping train, this silhouette is sure to take the cake.

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Introducing a Fresh and Flirty take on a Timeless Look!



This fall, the iconic silhouette that will be on every bride’s wishlist is getting a new look. That’s right- the ball gown is back and more chic than ever! The Jenny by Jenny Yoo Collection has got you covered with our latest array of textured and voluminous ball gowns fit for a modern-day princess. Our new collection ranges with plaid, pearls, and striped organza to create a clean and modern feel. The search for your perfect dress stops here! So, sit back and take in the prettiness as we introduce you to our take on your favorite style.

  1. What ball gown would be complete without a little drama? We present the statement, SPENCER GOWN. This Luxe Taffeta style has a plunging V-neck that is every bit contemporary as it is flirty. A deep V open back and chapel length train completes the look. The side illusion panels are cut perfectly to flatter your bodice while maintaining modesty. Oh, and did we mention there’s pockets on this gown, too?

2. The CHARLOTTE GOWN is the darling and formal sister style to our WALLACE GOWN gown. Perfect for a black-tie affair, this sweetheart neckline, Luxe Taffeta gown is so lightweight and easy-to-wear. The Charlotte is timeless and elegant, designed to make you feel beautifully romantic – lighting up every room you enter the instant you step foot inside.

3. Want to keep it preppy and playful? Look no further than at our Avery gown. The AVERY GOWN combines plaid organza, clean lines and Jenny by Jenny Yoo’s signature deep V-neck. Illusion plaid panels adorn the back to attractively frame your silhouette and complete this look. TBe the belle of the ball with this impeccable classic!

4. The best way to incorporate pearls on your wedding day? On your bridal gown, of course! The PRESLEY GOWN features pearls effortlessly ombre’d from the surplice V-neck bodice throughout the lightweight skirt. Expect to be twirling all night in this flowy ball gown that will make every head turn.

5. Meet the PIPER GOWN, she’s youthful, romantic, and designed to make any bride feel whimsical and fun. Whether you are walking down the aisle at a seaside yacht club or stealing the show on a lush golf course, all eyes will be on you in this stunner. The striped organza creates a voluminous and preppy look while the elegant full circle skirt with a flowy court length train creates a dramatic but comfortable ensemble put together to make you feel perfectly sophisticated.



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Brand New and Maid for You


Jenny Yoo’s Fall collection is sharp, sophisticated, and full of personality; just like you!

The Ryan is the dress your inner romantic has been waiting for! She brings classic style into the modern age with soft chiffon and a plunging V-neck. With the same flowing skirt of our favorite Inesse dress, the Ryan is charming in a solid color or perfect in print!

The Aniston is an instant icon with a slim silhouette that throws it back with a 90’s inspired scoop neckline in subtle and supple Luxe Crepe. Sleek and just a little sassy, the Aniston is the coolest girl in the wedding party.

Fall weddings allow for a sleeker silhouette and a more substantial fabric. All you have to do to rock the polished and classic Gia dress is throw up your hair to show off your open back. If you want to aim for high impact, the Margot’s deep V and front slit make sure you won’t be missed.

Our Stretch Velvet is so soft and cool, it will cure your craving for rich textures and deep hues. The Logan is for the bold with its plunging V, while the Ellis’s soft folding at the neckline and dramatic sleeves appease your more decadent impulses.

As the nights get longer, our two new Satin Back Crepe styles are ready to turn on the shine! Just like the perfect bridesmaid’s speech, the Dina’s clean lines and a fitted silhouette are simple but effective. The Cameron’s chic halter neck is effortlessly sophisticated, perfect for a modern princess.





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Bridesmaid Dresses De-Coded


The look of your bridal party can make or break your wedding theme. After all, they will be up there next to you! But with so many styles, colors, and fabrications to choose from, it can be hard to crack that wedding party dress code. That’s why Jenny Yoo Collection created a little cheat sheet for you. You know the look you want, we’ll show you how to help you get it!

The perfect mix of clean lines and grace, Luxe Chiffon is the most versatile of fabrics because the tight weave lends itself to so many different styles. Keep it whimsical with a circle cut skirt or a soft folding detail on the bodice, or turn up the drama in a slim cut skirt and deep V. The light and sheer fabric is perfect for any season, and our Chiffon is matte so it won’t fight with your favorite floral pattern. Whether you are tying the knot on the beach in July or saying your vows in your hometown church in February, there is a chiffon dress perfect for your party!

The fitted silhouettes and smooth lines of the Knit Crepe add just the right amount of sophistication to a modern bridal party. Sleek and chic, Crepe dresses will update your estate venue without sacrificing your black tie standards. In their sultry hues and thick stretchy knit, these gowns are perfect for a fall wedding, an evening reception, or wherever the champagne is flowing!

Mix and Match is the wedding trend that never stops giving, because it lets your girls be exactly who they are! Let their individuality shine without compromising your wedding vision. A variety of silhouettes and fabrics let each bridesmaid have the style that makes her feel beautiful and adds a textured look to the wedding photos. Added plus; letting her choose means she’s more likely to return the favor when it’s your turn to play bridesmaid!

Known for the wispy and romantic look it has flowing in the wind, Soft Tulle is ideal for an outdoor wedding. The open weave catches every breeze, creating dream-like fluidity on your way down the aisle or to the dance floor. The more relaxed the structuring of the dress, the softer and more sumptuous the tulle looks, so it’s perfect for a wedding with a more natural theme; wild flowers, a deconstructed cake, and a fairy tale romance.

Want to warm up your winter white wedding? Or have your girls stand out from the city lights of your rooftop reception? A little bit of sparkle goes a long way. Stick to slimmer silhouettes and the soft sheen of our Luxe Crepe or go all out glam with a Sequin style. Either way, adding another dimension to your bridesmaids’ dresses keeps your formal occasion fun. Throw some bowties on the boys and keep the whole party dancing until dawn!

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Wrap Up Your Look



There are so many special moments on your wedding day, you need accessories that keep you looking fresh and gorgeous through every single one. The Vine Flower Wrap features a preppy and fun floral design that looks beautiful no matter how you tie it. Whether it’s draped over your shoulders, or tied with a beautiful bow, this wrap is wedding photo ready.

Stay relaxed and comfortable in the soft and supple Milin Wrap. The delicate fringe at the bottom of this unique hand embroidered wrap adds the perfect flowy boho finish. Cozy up in this creamy silk and wool wrap and you won’t have to worry about sacrificing comfort or style on your big day!


When you want to cover up and still show off, you need a wrap that won’t take over your whole look. The elegant Florence wrap is the simple touch you are looking for with a soft cashmere border and a modern floral embroidery on delicate and sheer tulle. The cutout pattern will highlight the cut of your gown, keeping your look chic and church appropriate.


Spend your special day wrapped in a tropical breeze! The Lila Wrap’s diagonal cream embroidery evokes flowers in the wind, adding an effortless and natural feel to your bridal look. You’ll be feeling ready for the next adventure, whether you wear it flowing down your arms during your ceremony on the beach, or throw it over your shoulders on the way to your honeymoon getaway!

Your girls will be right beside you on your big day! Show your appreciation for everything they do with the perfect bridesmaid’s gift; a light and romantic wrap they can wear on your wedding day and on date night! The Kimi wrap comes in bright white as well as 6 pops of color that compliment Jenny Yoo’s most popular eye-catching hues. Whether your party is pretty in pink or blushing in blue, there is a Kimi scarf to tie it all together!

Shop All Wraps


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2018’s Most Loved Bridal Gowns!



Kicking off our list and coming in on top is the statement Ashton gown. It’s truly no surprise that its clean lines, plunging V back, and voluminous ball gown skirt have been brightening brides’ eyes the minute they try her on. Its subtle and flattering modern boat neck, or bateau, is sure to give Meghan Markle a run for her crown. A return to modernism has arrived and this gown personifies the Jenny by Jenny Yoo collection. Preppy, chic, and impeccably elegant, if you like Ashton then keep reading and we promise you won’t be disappointed. And did we mention it has pockets?

Ranking in second place for our most loved dresses of 2018 is the Jenny by Jenny Yoo ‘Fallon’ gown. A whimsical dress designed for the cool, romantic, and effortless bride. Constructed of lightweight, Luxe Chiffon, the A-line skirt sweeps into a chapel length train made for twirling. The Fallon incorporates a playful deep V-neck with lace inset and back for modesty. Perfect to pair with 2018’s Anya belt, this style would dazzle at any outdoor or destination wedding.

Although there are many words to describe this beauty, texture is what makes her shine. The Lela dress features a 3-dimensional floral embroidery throughout the entirety of the gown. A popular and flirty element seen throughout Jenny by Jenny Yoo is an alluring deep V-neck. The A-line silhouette creates a dramatic, yet modern gown, perfect for a garden or outdoor wedding. Rest assured, pockets are included.

Next on our list is the Riley gown. Riley has all the things to love as her sister style, the Lela gown, with a few striking twists. The fabric, the texture, the silhouette… but wait, there’s more. Riley is available in a romantic blush and to add variety, she features a high-low hem with sweeping train embodying a playful and fresh feel.

It’s sleek. It’s chic. It’s AMAZING. Reid’s clean and contemporary design has been bringing joy to no-fuss brides since her debut this past spring. The fit-and-flare silhouette falls seamlessly into a chapel length train with and elegant high jewel neckline. Still want a hint of that classic bridal lace? Reid brings attention to the smallest part of your waist with subtle lace insets.


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Bright Colors + Soft Florals for the Season



Summer is on the horizon and bringing a fleet of social occasions with it, from summer weddings to chic picnic parties. Jenny Yoo Collection knows you need the perfect dress, whether you are headed to a sun soaked garden party or a rooftop bar lit with stars and city lights. We’ve got you covered with bright colors and soft florals, all in flattering and modern silhouettes, to make sure you stand out at any soiree.


Our flirty and flowy Kelli dress is eye-catching and easy to wear, which makes it perfect for a day on the lawn or a night on the dance floor. For the girl who wants to look beautiful and feel comfortable, Kelli’s soft ruffle at the neckline, fitted and flattering waist, and sweeping knee length skirt do just that. This soft chiffon silhouette has that classic, romantic look that never goes out of style while the bright pops of color, like the striking and sultry Lipstick or the cool and quirky Chartreuse, keep it interesting by turning up the saturation and sophistication.



The Farrah is the perfect dress for when you finally take those vacation days. The flowy chiffon skirt with a soft slit in the front will catch that ocean breeze, and make you feel like a movie star. Show a little sun-kissed skin with the deep V halter neck and open back. Want to keep it sweet and simple? Go with our beautiful, tropical Ohana Print in Soft Blush to ace that effortless summer style on the beach or off.



When you are looking to bring a little drama to a daytime party, the Penelope is the dress for you. She keeps it cool in more ways than one with a strappy open back that can be adjusted for the perfect fit. The funky and fun Daisy Chemical lace gives the modern halter silhouette a vintage edge that can be played up with pop of Cherry red or softened in a clean, bright White. You’ll feel ready for any garden games in this high-low skirt that is the perfect mix of sassy and sweet, and ideal for showing off your favorite summer sandals.

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Where to Wear


Whether you’re traveling halfway across the world or just around the corner, we have a gown to match your wedding destination!
Read on for your guide to the perfect dress for your big day.

Pretty details in a beautiful garden setting is what we DREAM of! Add the perfect floral dress and you’ve got yourself a fête!


Palm trees, eighty degrees, and the sweet ocean breeze. Is there any better setting for an idyllic destination wedding? Choose a gown that moves with you as you walk down the aisle and dance the night away!


You’ll be the perfect pop of romance against the bohemian backdrop with a lace cutout back and a sleek fit and flare skirt.


Experience a fairytale come true with whimsical floral lace and a soft tulle skirt that are perfect for dancing under the lights of a summer sky.


Classic + sophisticated but NEVER boring! Sheer panels and a clean boatneck add structural details that feel fresh, modern and just your style.

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Behind The New Collection



To photograph the Fall 2018 Collection meant capturing the overall balance of innovative lines, intricate details, and timeless styles. The new styles are balance of structure and seam details that create sleek silhouettes that define today’s contemporary bride and bridal party.


Each design plays on a simple concept of less is more and focuses on modern features of plunging backs, alluring necklines, deconstructed bows and one-of-a-kind embellishments. Creating subtle glamour with charming elements, you can expect daring slits, circle skirts, and the refined sophistication that Jenny Yoo elevates season over season.

The inventive silhouettes and luxe fabrications made it each shot, with ease, a work of art. These are the dresses you see on glamorous women and fashion enthusiasts.

Each gown’s aesthetic celebrates design and craftsmanship that is to be admired.

Available in stores Fall 2018.


photographs by kat alvarez