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Bridal Week Fall 2019


This season Jenny unveils runway ready silhouettes with a refined charm, appealing to today’s modern bride and bridesmaids. The Jenny by Jenny Yoo bridal collection boasts ultra-chic, airy combinations of unexpected necklines and striking silhouettes. 

Flattering fit and flares matched with modern chemical lace brings contemporary romanticism to life! Jenny’s latest addition of fresh, textural pairings deliver a refreshing and youthful twist on classic styles, ensuring to always keep her designs flirtatious and refreshingly youthful. 

Introducing Jenny Yoo’s Fall 2019 Bridesmaid collection! Favoring innovative combinations of fabrications and statuesque lines, this fall collection hits all the marks. Quality and texture is the star of this collection with show-stopping designs. 

Jenny’s signature color palette comes to life by adding rich fall inspired earth tones such as Sage, Eucalyptus and our color crush, Marigold. Jenny brings back the crowd-favorites, English Rose, French Blue, Whipped Apricot and Quartz across a new array of fabrications and cuts. Fall 2019 fills the gaps for the glam-obsessed with shimmering silver and gold satisfy any party invite!

News Sales & Promotions

December Promo – The More the Marry-er!


What can be more merry than having all of your besties by your side when you say ‘I do!’ This month we bring you “The More The Marry-er!” Enjoy $15 off each dress when ordering 5 or more Bridesmaid Dresses!

Terms & Conditions: $15 off each dress {$7.50 off each separate piece} when purchasing 5 or more bridesmaid dresses. Valid on Made-To-Order Dresses. Valid at participating retailers. Cannot be combined with any other offers or promotions. Promotion valid December 1-26, 2018.
Photo Credit: Olivia G Photography

News Press

The Inside Look


In the midst of the most exciting week in Bridal, Jenny Yoo introduced her new collection that emphasizes the best of the brand with custom embellishments, luxe fabrications, and sculpted silhouettes that feel modern yet timeless. This collection took a turn towards flirty silhouettes while keeping the clean lines and impeccable tailoring Jenny is known for.


The Jenny by Jenny Yoo bridal collection started off the show, setting a preppy and romantic tone with whimsical dimensional beading, sweet silhouettes, and delicate structured detailing.

Classic ball gowns were given a makeover with the effortless movement of the asymmetrical Georgina gown or the unique convertible off-the-shoulder detail on the Eliza ball gown.

Sleek styles were given new attention, with flit and flare gowns ranging from the sweet shine of the full lace Arden to the flirty back cut out of the understated Whitley.

Jenny by Jenny Yoo elevates the standard for the undeniably playful bride, combining youthful textures with classic details. Even the most modern of silhouettes are made special with the perfect covered button.

Jenny Yoo has long been an expert at what bridesmaids want and this season was no different. Innovative new silhouettes combine ease of movement with draped detailing and flirty necklines. Textured pleating and a delicate new ditsy print continued to add a modern mentality to the classic bridesmaid dress.

Draping details werethe highlight of the bridesmaid collection, showing up in soft blousons, stylish criss-cross necklines, and even three new highly anticipated true wrap styles.

View Jenny by Jenny Yoo Lookbook

Adding to an already unparalleled array of colors, 2019’s collection upped the ante with warm sunsets and deep reds in Luxe Chiffon, cool neutrals in Knit Crepe, and a luxurious French Blue that had the show audience gasping.

Whether in an ethereal circle skirt or a form-fitting crepe silhouette, these styles maintain the chic and statuesque shapes that customers have come to love.

View Jenny Yoo Bridesmaid Lookbook

Jenny Yoo’s elevated, timeless, and utterly romantic bridal collection finished out the show with sophisticated structure, plunging necklines, and opulent French Lace. Clean lines complimented delicate details to create classic and ethereal bridal gowns.

This season, the collection embodied its thesis of sculpted femininity, especially in the Valentina’s delicate French lace illusion bodice and structured ball gown skirt. Inimitable tailoring and enviable fabrications make this collection the definition of refined elegance.

Each style exuded subtle glamour, from the luxurious crepes to the structured Mikado, culminating in the sophisticated fit and flare Simone gown with the airy organza Darcy Skirt that closed out the show. The elegant combination created a silhouette that captured the mood of the show; classic style elevated for a modern bride.

View Jenny Yoo Collection Lookbook

Jenny Yoo has been an innovator in the bridal and bridesmaids industry for almost two decades, and this season only furthers the legacy of game-changing takes on bridal traditions, from runway ready bridesmaids dresses to mixed media ball gowns. Modern yet elegant, these styles are perfect for the bride that’s ready for the next step!

News Sales & Promotions

October Promo – Pretty in Pink


This month enjoy $15 off select hues of pink made-to-order bridesmaid dresses!

TULLE: Begonia Pink, Cameo Pink, Sweet Pea, Whipped Apricot
CHIFFON: Blush, Sweet Pea, Rosewater, Whipped Apricot
CREPE DE CHINE: Rose Petal, Whipped Apricot, Sweet Pea
KNIT CREPE: Whipped Apricot
LUXE CREPE: Whipped Apricot, Sedona Sunset
LILY LACE: Peony Pink
VELVET: English Rose

*Terms & Conditions: $15 off select pink bridesmaid dresses {$7.50 off each separate piece}. Valid only on Made-To-Order Dresses. Valid at participating retailers. Cannot be combined with any other offers or promotions. Promotion valid October 1-26, 2018.

Be Inspired News

Introducing a Fresh and Flirty take on a Timeless Look!



This fall, the iconic silhouette that will be on every bride’s wishlist is getting a new look. That’s right- the ball gown is back and more chic than ever! The Jenny by Jenny Yoo Collection has got you covered with our latest array of textured and voluminous ball gowns fit for a modern-day princess. Our new collection ranges with plaid, pearls, and striped organza to create a clean and modern feel. The search for your perfect dress stops here! So, sit back and take in the prettiness as we introduce you to our take on your favorite style.

  1. What ball gown would be complete without a little drama? We present the statement, SPENCER GOWN. This Luxe Taffeta style has a plunging V-neck that is every bit contemporary as it is flirty. A deep V open back and chapel length train completes the look. The side illusion panels are cut perfectly to flatter your bodice while maintaining modesty. Oh, and did we mention there’s pockets on this gown, too?

2. The CHARLOTTE GOWN is the darling and formal sister style to our WALLACE GOWN gown. Perfect for a black-tie affair, this sweetheart neckline, Luxe Taffeta gown is so lightweight and easy-to-wear. The Charlotte is timeless and elegant, designed to make you feel beautifully romantic – lighting up every room you enter the instant you step foot inside.

3. Want to keep it preppy and playful? Look no further than at our Avery gown. The AVERY GOWN combines plaid organza, clean lines and Jenny by Jenny Yoo’s signature deep V-neck. Illusion plaid panels adorn the back to attractively frame your silhouette and complete this look. TBe the belle of the ball with this impeccable classic!

4. The best way to incorporate pearls on your wedding day? On your bridal gown, of course! The PRESLEY GOWN features pearls effortlessly ombre’d from the surplice V-neck bodice throughout the lightweight skirt. Expect to be twirling all night in this flowy ball gown that will make every head turn.

5. Meet the PIPER GOWN, she’s youthful, romantic, and designed to make any bride feel whimsical and fun. Whether you are walking down the aisle at a seaside yacht club or stealing the show on a lush golf course, all eyes will be on you in this stunner. The striped organza creates a voluminous and preppy look while the elegant full circle skirt with a flowy court length train creates a dramatic but comfortable ensemble put together to make you feel perfectly sophisticated.



News Sales & Promotions

July Promo: Something Red, White & Blue


This month enjoy $15 off select hues of red, white & blue made-to-order bridesmaid dresses!

TULLE: Cinnamon Rose, Cabernet, Cream, Ciel Blue, Lapis Blue, Mayan Blue, Navy, Serenity Blue, Hydrangea

CHIFFON: Cinnamon Rose, Hibiscus, Lipstick, Winter White, Bluebell, Ciel Blue, Evening Blue, Navy, Serenity Blue, Storm, Whisper Blue, Turkish Blue

CREPE DE CHINE: Denmark Blue, Hibiscus, Cinnamon Rose, Denmark Blue, Ivory, Navy

KNIT CREPE: Hibiscus, Scarlet, Mayan Blue, Midnight

LUXE CREPE: Cranberry, Denmark Blue, Midnight



DAISY LACE: Cherry, White


LILY LACE: Cabernet, Hydrangea, Navy

SEQUIN TULLE: Claret, French Vanilla, Navy

GARDEN ROSE LACE: Cinnamon Rose, Ivory, Midnight Sapphire, Steel Blue

LUXE SHANTUNG: Winter White, Icelandic Blue, Luna

Terms & Conditions: $15 off select bridesmaid dresses ($7.50 off separates) in select red, white and blue styles. Valid at participating retailers on made-to-order items only. Including 2018 Collection styles. Cannot be combined with any other offers or promotions. Promotion valid July 1- 26, 2018.

Be Inspired News

Wrap Up Your Look



There are so many special moments on your wedding day, you need accessories that keep you looking fresh and gorgeous through every single one. The Vine Flower Wrap features a preppy and fun floral design that looks beautiful no matter how you tie it. Whether it’s draped over your shoulders, or tied with a beautiful bow, this wrap is wedding photo ready.

Stay relaxed and comfortable in the soft and supple Milin Wrap. The delicate fringe at the bottom of this unique hand embroidered wrap adds the perfect flowy boho finish. Cozy up in this creamy silk and wool wrap and you won’t have to worry about sacrificing comfort or style on your big day!


When you want to cover up and still show off, you need a wrap that won’t take over your whole look. The elegant Florence wrap is the simple touch you are looking for with a soft cashmere border and a modern floral embroidery on delicate and sheer tulle. The cutout pattern will highlight the cut of your gown, keeping your look chic and church appropriate.


Spend your special day wrapped in a tropical breeze! The Lila Wrap’s diagonal cream embroidery evokes flowers in the wind, adding an effortless and natural feel to your bridal look. You’ll be feeling ready for the next adventure, whether you wear it flowing down your arms during your ceremony on the beach, or throw it over your shoulders on the way to your honeymoon getaway!

Your girls will be right beside you on your big day! Show your appreciation for everything they do with the perfect bridesmaid’s gift; a light and romantic wrap they can wear on your wedding day and on date night! The Kimi wrap comes in bright white as well as 6 pops of color that compliment Jenny Yoo’s most popular eye-catching hues. Whether your party is pretty in pink or blushing in blue, there is a Kimi scarf to tie it all together!

Shop All Wraps


News Sales & Promotions

Officially Obsessed Sweepstakes



The Jenny Yoo Collection Officially Obsessed Sweepstakes is created and sponsored only by Jenny Yoo Collection, Inc., 132 W. 36th St. 9TH Floor New York, NY 10018. By participating in the sweepstakes and/or using theknot.com, you agree to the terms and conditions of their website, which are available at https://www.theknot.com/terms-and-conditions incorporated herein by reference, and that your participation will be governed by, and you shall abide by, all of the following rules (the “Officially Obsessed” sweepstakes) outlined herein. The Knot is not an official sponsor of this sweepstakes.

1. Eligibility: The Sweepstakes is open only to individuals who: (a) are legal residents of one of the fifty states of the United States or the District of Columbia, or are United States citizens with a permanent United States address installation and (b) will be aged 18 years old or older upon the date the individual first submits an Entry. Sponsor in its discretion, may require a person who submits an Entry (“Participant”) to provide verification of eligibility.

2. Sweepstakes Period: Entries will be accepted online starting on 12:01 a.m. Eastern Time, June 1, 2018 and ending 11:59 p.m. Pacific Time, June 30,2018.

3. How to Enter: You may enter The Sweepstakes using either of the following Methods of Entry:

Online Method of Entry:

Visit https://www.theknot.com/marketplace/jenny-yoo-collection-chicago-il-758202 or https://www.theknot.com/marketplace/jenny-yoo-collection-new-york-ny-1071268 during the Sweepstakes Entry Period and submit an original review of a shopping experience at an official Jenny Yoo Collection Flagship Salon location using the “Write a Review” feature. Each review submitted will constitute one Entry into The Sweepstakes. By participating, each Participant agrees to be fully unconditionally bound by these rules and represents and warrants that he/she meets the eligibility requirements set forth herein. If you do not agree to these rules or do not wish to be entered into The Sweepstakes, you must contact Sponsor at press@jennyyoo.com during the Sweepstakes Entry Period and ask for your Entry to be removed from the drawing. Edits to existing reviews will not constitute an Entry. Any form of automated entry, including by the use of macros, scripts or bots, will be disqualified.

By submitting a review, you represent that you own or have the necessary licenses, rights, consents, and permissions to publish and that the review is not made for any improper purpose such as to intimidate or harass. You also waive to the full extent permitted by law any and all claims against us related to moral rights in the review. No review shall contain any language or imagery which Sponsor deems, in its sole and absolute discretion, to be inappropriate, indecent, obscene, hateful, tortious, defamatory, or that promotes discrimination on the basis of race, gender, religion, nationality, disability, sexual orientation, or age; Sponsor reserves the right to remove or not to publish, and to disqualify from entry any review that contains any such content or which otherwise may be in violation of any law. Any review must be your truthful, honest assessments of the Jenny Yoo Collection Flagship Showroom shopping experience. Each review will constitute a single entry, granting an equal chance of winning, regardless of whether the review of the salon is positive or negative.

Alternate Mail-In Method of Entry: Handwrite “Officially Obsessed June 2018″, your first and last name, mailing address, and email address on a plain 3″x5” card and send via first class mail to: Press, Jenny Yoo Collection 132 W. 36th St. 9th Floor New York, NY 10018. Each Mail-In entry must be separately mailed and postmarked. Entries will not be acknowledged or returned by Sponsor. Incomplete or noncompliant Mail-In Entries are void and will be disqualified, at Sponsor’s sole discretion. Mail-In entries must be postmarked by 6/30/18. Each Mail-In Entry will constitute a single Entry with an equal chance of winning.

Number of Entries: Each Participant may submit up ONE entry, using either of the above methods of entry. Any Entries over this limit will be deemed ineligible and will not be entered into the random drawing.

By participating, each Participant agrees to be fully unconditionally bound by these Rules and represents and warrants that he/she meets the eligibility requirements set forth herein.

All Entries must be postmarked or completed and received by Sponsor via the site no later than 11:59 pm Pacific Standard Time on June 30, 2018.

1. Prizes: There is one (1) Prize. The winner of The Sweepstakes will receive one $100.00 online gift card to Amazon.com (Approximate Retail Value: $100.00). The gift card will be a physical gift card, and winner must respond to press@jennyyoo.com within five business days of notification to claim. The specifics of the Prize shall be solely determined by the Sponsor. Sponsor also reserves the right at its sole discretion to substitute an alternate prize. No cash or other prize substitutions are permitted except at Sponsor’s sole discretion. The Prize is nontransferable. Any and all Prize related expenses, including, without limitation, any and all federal, state, and/or local taxes shall be the sole responsibility of the Winner. The Prize shall be subject to the terms and conditions as noted on physical gift card.

2. Odds: The actual odds of winning depend on the number of eligible Entries received.

3. Winner Selection and Notification: The Winner of The Sweepstakes will be selected in a random drawing under the supervision of the Sponsor, which will be held on or about July 7, 2018 at Sponsor’s offices. The Winner will be notified via “response” feature on Jenny Yoo Collection Salon page on theknot.com submitted by the winner in his/her Entry within three (3) business days following the selection. If there is a dispute as to the identity of an entrant, the Prize will be awarded to the authorized account holder of the email address associated with the winning Entry. Jenny Yoo Collection shall have no liability for a Winner’s failure to receive notices due to Winners’ spam, junk e-mail or other security settings or for Winners’ provision of incorrect or otherwise non-functioning contact information. If the selected Winner cannot be contacted, is ineligible, fails to claim the prize within five (5) business from the time the award notification was first sent, or fails to timely return a completed and executed declaration and release as required, the potential Winner may be disqualified and/or Sponsor may elect to award the prize to another potential Winner drawn at random, as Sponsor may determine in its discretion. The receipt by Winner of the prize offered in this Sweepstakes is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

4. Terms: Jenny Yoo Collection reserves the right, in its sole discretion to cancel, terminate, modify or suspend. Jenny Yoo Collection reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of The Sweepstakes or website or violates these Sweepstakes Rules.

Furthermore, by entering, each Participant represents and warrants that each entry complies with these Sweepstakes Rules in full. Entries must not contain any material that Sponsor, in its sole discretion, deems inappropriate for public viewing and/or determines is contrary to its mission. Sponsor reserves the right in its sole discretion to disqualify and/or not accept any Entry that Sponsor determines does not or is likely not to comply with these guidelines.

1. Limitation of Liability: By entering, each Participant agrees to release and hold harmless Jenny Yoo Collection and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors (all of the foregoing, the “Sponsor Parties”) from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such Participant’s participation in The Sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited any loss or damage to any Entry, (iii) the malfunctioning of any computer, cable, network, hardware or software; (iv) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (v) unauthorized human intervention in any part of the entry process or The Sweepstakes; (vi) electronic or human error which may occur in the administration of The Sweepstakes or the processing of Entries; to the maximum extent allowed by law. Some jurisdictions may not permit certain liability limitations or waivers. If any court determines the law of such a jurisdiction applies, our liability shall be limited to the greatest extent permitted by law.

2. All Decisions Final: All decisions of Sponsor and Sponsor Parties are final and binding in all respects.

3. Disputes: THE SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND THE STATE OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in The Sweepstakes, and Participant agrees that any and all disputes, claims, causes of action or controversies arising out of or in connection with The Sweepstakes, shall be resolved in arbitration individually and without resort to collective, class, or aggregate action, as set forth in the Terms and Conditions of the theknot.com website. By registering and/or submitting an Entry, each Participant irrevocably waives, to the greatest extent allowed by law, any right to seek and/or obtain rescission and/or equitable and/or injunctive relief. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering The Sweepstakes), and participant further waives all rights to have damages multiplied or increased.


1. Miscellaneous: All federal, state, and local laws and regulations apply, and The Sweepstakes is void where prohibited. Sponsor reserves the right in its sole discretion to disqualify any individual who violates these Sweepstakes Rules, tampers with the entry process, and/or acts in any way that would, in any way, discredit or harm the reputation of Sponsor, and/or to cancel, modify, or suspend The Sweepstakes if a Participant engages in fraud or misconduct or other conduct beyond the control of Sponsor which corrupts the administration, integrity, security, or proper operation of The Sweepstakes. Without limitation of the foregoing, Sponsor reserves the right to terminate, modify, or suspend The Sweepstakes due to any of the following reasons: act of God; unavoidable accident; epidemic; fire; blackout; act of public enemy; war, riot or civil commotion; enactment, rule, order or act of government or governmental instrumentality or tribunal; strike, lockout or other labor dispute; inclement weather; failure of technical facilities; failure of essential production, or technical personnel to appear or be available; or other cause beyond its control. Sponsor is not responsible for lost, late, illegible, incomplete, damaged, mutilated, misdirected, misdelivered, or delayed Entries, or for technical or human errors or failures of any kind in connection with the submission, transmission, processing or selection of Entries or the winning Entry, including without limitation any malfunctions or failures of computer hardware, computer software, networks or telephone equipment or any technical problems or traffic congestion on the Internet or at any website or late, lost, damaged, or postage due mail, or any combination thereof. Caution: Any attempt by a person to deliberately damage any Web site or undermine the legitimate operation of The Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of The Sweepstakes, or in the announcement of the prize. These Sweepstakes Rules set forth the entire agreement and understanding between Sponsor and Participant concerning the subject matter hereof and merges and supersedes all prior discussions, agreements, and understandings of any kind between them. Notwithstanding anything contained herein to the contrary, Sponsor reserves the right, in its sole discretion, at any future time to terminate, modify, or suspend The Sweepstakes for any reason, in Sponsor’s sole discretion. All notices shall be in writing and shall be delivered to Participant in accordance with instructions contained on the registration form. Participant shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Sponsor’s failure to enforce any provision of these Sweepstakes Rules shall not constitute a waiver of any provision contained herein. The titles of Sections of these Sweepstakes Rules are for convenience only and shall not be given any legal effect. The word “including” is used in these Sweepstakes Rules to mean “including but not limited to”.

2. Privacy Policy: Information submitted with an entry, or collected by Sponsor, is subject to the www.jennyyoo.com and www.theknot.com Privacy Policy.

3. Name of Winner: For the name of the Winner, which will be available after June 30, 2018, send a self-addressed and stamped envelope marked “Officially Obsessed June 2018 Winner” to Attn: Press Jenny Yoo Collection, 132 W. 36th St. New York, NY 10018.