• Join us on Instagram
  • Join us on Twitter
  • Join us on Twitter
  • Join us on Twitter

Tag / bridal gown

Be Inspired News Uncategorized

Bridal Week Fall 2019


This season Jenny unveils runway ready silhouettes with a refined charm, appealing to today’s modern bride and bridesmaids. The Jenny by Jenny Yoo bridal collection boasts ultra-chic, airy combinations of unexpected necklines and striking silhouettes. 

Flattering fit and flares matched with modern chemical lace brings contemporary romanticism to life! Jenny’s latest addition of fresh, textural pairings deliver a refreshing and youthful twist on classic styles, ensuring to always keep her designs flirtatious and refreshingly youthful. 

Introducing Jenny Yoo’s Fall 2019 Bridesmaid collection! Favoring innovative combinations of fabrications and statuesque lines, this fall collection hits all the marks. Quality and texture is the star of this collection with show-stopping designs. 

Jenny’s signature color palette comes to life by adding rich fall inspired earth tones such as Sage, Eucalyptus and our color crush, Marigold. Jenny brings back the crowd-favorites, English Rose, French Blue, Whipped Apricot and Quartz across a new array of fabrications and cuts. Fall 2019 fills the gaps for the glam-obsessed with shimmering silver and gold satisfy any party invite!

Be Inspired

Where to Wear Part II


Let the sun shine down on the plaid pattern of our unique Avery Gown. The deep V-neckline and illusion back will show off your gorgeous tan as the airy organza skirt floats with you down the aisle. Soft and light, the Avery gown is the perfect complement to your special day.

Simple and sublime, the Blythe gown will keep a lakeside bride elegant and comfortable. Soft Knit Crepe hugs your curves while a bold deep V-neckline elevates your day by the lake from summer camp to sophisticate without sacrificing the comfort and cool that you love.

Live your Scarlett O’Hara dream in our Charlotte gown’s sweeping ball gown skirt and classic sweetheart neckline. The crisp white taffeta is soft and luxurious, but a real southern belle is more than just sweet! An abstract folded bow adds a little steel to this magnolia.

The simple but charming Piper gown lets you go with the flow of your waterfront locale. Wear the back panels up in a bustle to keep it out of the sand, or down in a train to catch the sea breeze. The easy spaghetti stripes and playful striped organza are effortlessly elegant, just like you.

For the bride that loves to do things the old fashioned way, the Presley gown has a classic glamour that feels right at home sweeping down a grand staircase. Delicate pearls cascade down from the soft sweetheart neckline to the dramatic A-line skirt. This is a romantic silhouette that will never go out of style.

You are formally invited to pull out all the stops with the Spencer gown! The dramatic A-line skirt and a show stopping V-neckline are sure to leave an impression. The crisp taffeta looks polished without losing volume so, once you see the sweeping train, this silhouette is sure to take the cake.

Be Inspired

2018’s Most Loved Bridal Gowns!



Kicking off our list and coming in on top is the statement Ashton gown. It’s truly no surprise that its clean lines, plunging V back, and voluminous ball gown skirt have been brightening brides’ eyes the minute they try her on. Its subtle and flattering modern boat neck, or bateau, is sure to give Meghan Markle a run for her crown. A return to modernism has arrived and this gown personifies the Jenny by Jenny Yoo collection. Preppy, chic, and impeccably elegant, if you like Ashton then keep reading and we promise you won’t be disappointed. And did we mention it has pockets?

Ranking in second place for our most loved dresses of 2018 is the Jenny by Jenny Yoo ‘Fallon’ gown. A whimsical dress designed for the cool, romantic, and effortless bride. Constructed of lightweight, Luxe Chiffon, the A-line skirt sweeps into a chapel length train made for twirling. The Fallon incorporates a playful deep V-neck with lace inset and back for modesty. Perfect to pair with 2018’s Anya belt, this style would dazzle at any outdoor or destination wedding.

Although there are many words to describe this beauty, texture is what makes her shine. The Lela dress features a 3-dimensional floral embroidery throughout the entirety of the gown. A popular and flirty element seen throughout Jenny by Jenny Yoo is an alluring deep V-neck. The A-line silhouette creates a dramatic, yet modern gown, perfect for a garden or outdoor wedding. Rest assured, pockets are included.

Next on our list is the Riley gown. Riley has all the things to love as her sister style, the Lela gown, with a few striking twists. The fabric, the texture, the silhouette… but wait, there’s more. Riley is available in a romantic blush and to add variety, she features a high-low hem with sweeping train embodying a playful and fresh feel.

It’s sleek. It’s chic. It’s AMAZING. Reid’s clean and contemporary design has been bringing joy to no-fuss brides since her debut this past spring. The fit-and-flare silhouette falls seamlessly into a chapel length train with and elegant high jewel neckline. Still want a hint of that classic bridal lace? Reid brings attention to the smallest part of your waist with subtle lace insets.


Be Inspired News

Where to Wear


Whether you’re traveling halfway across the world or just around the corner, we have a gown to match your wedding destination!
Read on for your guide to the perfect dress for your big day.

Pretty details in a beautiful garden setting is what we DREAM of! Add the perfect floral dress and you’ve got yourself a fête!


Palm trees, eighty degrees, and the sweet ocean breeze. Is there any better setting for an idyllic destination wedding? Choose a gown that moves with you as you walk down the aisle and dance the night away!


You’ll be the perfect pop of romance against the bohemian backdrop with a lace cutout back and a sleek fit and flare skirt.


Experience a fairytale come true with whimsical floral lace and a soft tulle skirt that are perfect for dancing under the lights of a summer sky.


Classic + sophisticated but NEVER boring! Sheer panels and a clean boatneck add structural details that feel fresh, modern and just your style.

Be Inspired Press Trunk Shows | Events

Introducing the Fall 2018 Collection


We are proud to introduce the Fall 2018 Collection of modern silhouettes, playful patterns and charming textures. Drawing inspiration from contemporary glamour, Jenny has created youthful cuts in classic fabrications that are every bit runway ready as they are romantic.

Jenny by Jenny Yoo Bridal explores designs in soft taffeta, luxe crepe, and luminous silk organza while introducing an unexpected play on patterns.

Jenny Yoo leads the way when it comes to redefining today’s bridal party and it’s never been clearer than with this season’s Bridesmaids collection. All about modern femininity, each gown is tailored to perfection with soft textures and captivating lines.

The soft and rich hues that define Jenny Yoo Collection’s signature color palette come to life in lavish velvet, luxe chiffon and satin back crepe. Creating subtle glamour with charming elements, you can expect daring slits, circle skirts, and the refined sophistication that Jenny Yoo elevates season over season.

Jenny’s updated aesthetic celebrates design and craftsmanship. A balance of structure and seam details create sleek silhouettes that define today’s contemporary bride. Filled with integrations of volume, plunging backs, and flirty illusion insets, the Fall 2018 collection has both innovative and timeless styles, but every last one is refreshing and youthful.

~ go behind the scenes ~

video by Danielle Elizabeth Inc


Be Inspired News Styled Shoots

Behind-the-Scenes of the ‘Jenny by Jenny Yoo’ Spring Campaign



A very special sneak peek at the ‘Jenny by Jenny Yoo‘ spring campaign. Playful details and modern silhouettes call to the free-spirited bride in this whimsical and fresh collection.

Our Grace gown, part of our patented convertible NABI Collection, featuring swiss dot tulle and the star-studded Gigi topper, illustrate versatility and youthful self-expression.

Effortless styles are key to the making of a perfect day and the Fallon gown is the just that- perfect.View the entire ‘Jenny by Jenny Yoo’ collection here priced between $600-$2000.

News Sales & Promotions

Featured Gown of the Month: Maddox


This month our featured gown is the MADDOX GOWN

The Maddox gown in Aster Floral Burnout is a sweetheart strapless gown with a circle skirt. Cascading pleats throughout the bodice help emphasize the bust line and the narrow waist seam. An extra pannel is attached to the waistline to flatter the figure and give more movement to the skirt. The Aster Floral Burnout print creates a playful and modern twist on this traditional silhouette. This gown is fully lined and has a center back invisible zipper.

As always, an added bonus, receive a free ISABELLA ROBE when you purchase the Maddox gown, from the Jenny by Jenny Yoo Bridal Collection.  Choose from 3 colors: Watercolor Mist, Vintage Floral and Watercolor Blush.  Valid at participating retailers.  Cannot be combined with any other offers or promotions. Promotion valid May 1 – 25, 2017.