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Tag / bridesmaid

Be Inspired Styled Shoots

Little White Dresses



From your bridal shower to rehearsal dinner (and everything in between), Jenny Yoo Collection introduces two chic and versatile new styles that will keep all eyes on you, all event long. Your go-to color? Shades of white, of course! Not only is this color reserved for the bride-to-be, but you’ll stand out in every photo. Besides, when else can you get away with wearing white, regardless of the season?

Almost as fun as falling in love with your dream dress, is having an excuse to shop for the many events surrounding your wedding. Ain’t no party like a pre-wedding party, which means you’ll need more than one killer outfit! We’ve got you covered with two of our favorite LWDs (Little White Dresses).



For those coveting that must-have blend of classic and cool, the Jordan lace jumpsuit is the perfect twist on a LWD. Figure flattering on all body types, the ultra-chic Jordan is feminine and flirty in the front with a surprise open-back tied at the neck. This style is post-wedding brunch approved and comfortable enough to whisk you away to your equally as fabulous honeymoon location.Keep it flirty, feminine, and classy with the Penelope dress. Designed to be sweet enough for the bridal shower but still sassy for your rehearsal dinner. This showstopper features a modern high halter neckline and a romantic high low hem. The silhouette is every bit as playful as the all over Daisy Chemical Lace fabric. And for the best part? It’s all about the back, with a trendy lace up tie detail.


Be Inspired

Party Ready


As the party season approaches, we’re excited to share the dazzling looks we’ll be rushing off in to celebrate the New Year!

The stunning Lyra (shown below) and Kendall Dress shimmer when you shake, with their eye catching beaded details, making these luxe pieces perfect for an evening out or your whole bridal party.

Available in Morning Mist, Desert Rose and Navy >>

Pair your look with an oversized coat to keep warm and dress “cool” for the Winter season.

A sequel in sequins…

Sparkle in the city that never sleeps in our Camri Top and Lexi Skirt. These separates can be styled for everday looks, long after the festivities have ended, making you shine all year long!

Looking for an glittery gown, look no further than our Sloane and Jules styles (Sloane “Available Now” Rose Gold and Hazel. Jules “Available Now” in Navy and Rose Gold. Both Styles available in nine Made-to-Order colors).

Selects styles available online now. 

Looking to have your bridal party shimmer and shine? Reach out to your local Jenny Yoo Retailer >>

News Trunk Shows | Events

Going To Market – 2018 Collection



This season Jenny’s excitement for the 2018 Collections shined as she presented each design. “I envision a bride that is confident, bending the rules and creating a wedding that is truly one of a kind” she explains.


Defined by her signature style of clean lines and moderns cuts, this season Jenny plays with open backs, slits and lace-up ties, and for Bridesmaids, she has created custom hand drawn embroidery, prints, and eye-catching colors making this 2018 collection truly unique.


Throughout Market, the team works hard to give each design a moment in the spotlight. Jenny takes time to highlight the intricate finishes and mixture of textures, that allowed her to create this season’s aspirational looks.



Voluminous ball gowns, in lofty organza and delicate Chantilly lace, are layered over slim underskirts to create depth and drama.



Our models strut across the New York City penthouse to illustrate the movement of the Bridesmaid collection, with flirtatious new cuts and alluring details as a nod to Hollywood glamour. 

Inside, features her innovative designs and Jenny demonstrates the many ways to wear the convertible Julia Dress.



We hope you enjoyed this sneak peek into what’s happening here at Jenny Yoo and the launch of her 2018 Collections. Check out our events page for our upcoming Trunk Shows in Chicago and New York City. 

A special thank you to One Fine Day and our very own Social Media Coordinator, Kat Alvarez for giving us the inside scoop. 

News Trunk Shows | Events

The Inside Look – Press Preview 2018 Collection


Last week, in a setting high over New York City,  Jenny introduced rediscovered glamour, new shapes, original prints, sequins, and luxe fabrications throughout the unveiling of her 2018 collections. Using classic silhouettes and hints of her Hollywood inspiration, she reimagines bridal for the modern woman.

“Every collection is a labor of love and a balancing act created for my customer. She is always looking for a fresh new perspective that is both modern and timeless.” Jenny’s designs this season are fully imagined to create styles that can be worn from wedding to red carpet.


The Bridesmaid collection features a mix of flirtatious new cuts and alluring details designed with the much-anticipated luxe and satin crepes.

While the Jenny Yoo Bridal Collection showcases interesting seaming-details, sculpted in luxurious silk crepe, to create a sleek gown that accentuates a woman’s natural curves, while creating a look that is highly sophisticated and chic.


In Jenny by Jenny Yoo Bridal, we set the stage for the youthful bride to explore innovation, clean lines, and whimsical details while appealing to her playful sensibility. Versatile separates, like the sequin tuxedo jacket and the floral paillette topper, mix effortlessly back to the dramatic taffeta ball skirt or layered over the Swiss dot ball gown, are yet another example of Jenny’s versatility.



The girls enjoyed the day floating around in the Bridesmaid collection featuring a mix of pop colors and playful prints. 


This season, the gowns have a strong focus on unexpected details like glass-beaded fringe, decadent chemical laces, and hand-beaded embroideries in clean, modern silhouettes.



We always want to give special thanks to our partners who helped create this special event. Thank you to One Fine Day for hosting the Bridal Market, James Abel for the beautiful decor, the amazing H&M by Team Hair + Makeup, Bauble Bar for providing jewelry, and Marcy Castelgrande for capturing the day. 



Sales & Promotions

September Promo: #SQUADSIX


This month we bring you #SQUADSIX!  Enjoy $15 off each dress when ordering 6 or more Bridesmaid Dresses so gather your squad and take advantage of this amazing promotion before it ends on September 27th!

Terms & Conditions: $15 off each dress when purchasing 6 or more bridesmaid dresses. Valid on Made-To-Order Dresses.  Valid at participating retailers.  Cannot be combined with any other offers or promotions. Promotion valid September 5-27, 2017.

Photo Credit: Kate Becker Photography


Sales & Promotions

June Promo {Blushing Bridesmaids}


If you are in search for blush bridesmaid dresses, you are in luck!  This month we have an exciting promotion for all of our Blushing Bridesmaids: Take $20 off all Blush Bridesmaid Dresses and $10 off all separates in shades of Blush!  You can mix and match shades of blush as well as styles – the options are endless.  This promotion only applies to Made-To-Order Dresses/Separates and is only valid from June 1 – 27, 2016 so hurry and get your orders in!

Unsure about the shade of blush or fabric?  You can also now order swatches online – click to ORDER SWATCHES.

This promotion ends on June 27th and is valid at participating retailers.  Scroll down and click to view all of the styles and colors!




glitter-knit-4   lace

Luxe-Shantung   crushed-jersey

Promo Valid: June 1,2016 – June 27, 2016

Terms & Conditions: Valid on Made-to-Order dresses only; Valid at participating retailers; Cannot be combined with any other offers or promotions. Not valid on online dress purchases.

Trunk Shows | Events

New York Sampe Sale 2015


Get ready for our 2 DAY SAMPLE SALE slated for Thursday, August 6th + Friday, August 7th.  We will have tons of bridal gowns + bridesmaids dresses discounted up to 90% off the retail price.  Dresses start at $30 and Bridal Gowns start at $100.  We also have a great selection of bridesmaid dress floor samples at $25.

Plus we have some amazing scarves, wraps, pareos + handbags by Ananda with prices from $20-50.  You don’t want to miss this event – doors open at 8:30am {first come – first serve} so come early for the best selections!