The Florise Collection is a study in modern romance. Refined florals, heirloom-inspired details, and modern femininity come together in perfect balance. When envisioning the campaign, we were drawn to landscapes that felt artful in their untamed beauty — seeking locations where nature itself could become part of the story.
To capture this vision, we immersed ourselves in wildflower fields and mountain valleys, chasing seasonal blooms all the way from California to Wyoming. The story then continued back home in the city, where florals came alive in both the expected corners of the Flower District and the unexpected, bustling streets of the West Village.